Breaking Through

by Drago on November 8, 2013

in Uncategorized


Monday Morning Motivator

Quote Of The Week – If you never want to be criticized, for goodness sake don’t do anything new. (Jeff Bezos)

Word Of The Week – Rubric (roo-brik) : heading, title; also : class, category
eg :
A stricter enforcement of anti-littering laws has been enacted under the rubric of downtown beautification.

Proverb Of The Week –
It is to one’s honor to avoid strife, but every fool is quick to quarrel. (Proverbs 20 verse 3 The Bible)


Breaking Through

This week we share a great message from speaker, author & leadership expert, Ryan Walter. Being an ex-professional hockey player as Ryan, his message really resonated with us. I was all too familiar with slumps in my game, perhaps you can relate. Are there times in your business life or personal life when things just don’t go your way?

Well Ryan shares some great insights in what to do when you are in a slump or things aren’t going your way!

Check Out Our Videos Of The Week – Sundance Mazda at the track!

The question then is… how should we best respond?
The game of hockey, by its competitive nature, is far from linear, much like the game of life. Ups and downs, the elation of scoring and the disappointment of defeat, injuries, wins, and losses all play out on hockey’s amazing sheet of ice. Since life is not a linear journey on our way to perfection, then we should expect to have the odd goal scoring slump. I actually enjoy watching people go through prolonged scoring slumps or tough times. It’s not that I like to see people suffer rather, I make a habit of watching the best-of-the-best go through the slump because I am keenly interested in understanding the process that puts them back on track. Here are some great examples of famous people worthy of our attention:

* Michael Jordan was cut from his high school basketball team.

* Walt Disney was once fired from a newspaper for lacking ideas. In addition, his first cartoon production company went bankrupt.

* The great I Love Lucy comedian, Lucille Ball was told that she had no talent and should leave the drama school she was attending.

* Actor Dustin Hoffman worked as a janitor and a hospital attendant after failing his first attempt at acting in New York.

* Bob Dylan was booed off the stage at his high school talent show.

* Dr. Seuss wanted to burn the manuscript of his first book after 27 publishers rejected it. We are all thankful that he did not!

* Due to his average grades, Steven Spielberg was not accepted to UCLA film school.

* Steve Jobs was fired from Apple at age thirty.

* Oprah Winfrey was reportedly once told she wasn’t fit for television and was fired as a news anchor.*

Goal-scoring slumps or small failures are always accompanied by fundamental shifts in 3 specific areas:

1- Our focus

2- Our expectations

3- Our physiology

Athletes going into slumps make the critical mistake of increasing their focus on outcomes and away from the process that gives them their desired outcome.

“Oh, oh, I haven’t scored in 12 games.”

“Not again, my sales are down this quarter.”

Once our daily focus gets firmly placed on outcome thinking it becomes very difficult for athletes as well as non-athletes to get unstuck. This is where expectations combined with change of focus really pile on the non-productive pressure.

“I can’t believe that I only have 3 goals in the past 20 games.”

“Why isn’t there enough money at the end of the month?”

Our undisciplined minds love to ruminate on and feed the poor me mindset. “I can’t believe that this is happening to me.” “I wonder what my coach is going to do?” “I wonder if my boss is going to fire me?”

Change of focus and unmet expectations amazingly create an actual change in the physiology (the science that deals with the ways that living things function) of an athlete. I have heard many hockey experts say, “He’s gripping the stick,” during my 50 years around our great game of hockey. Of course, they are using a metaphor to explain the physical change (tightness of body) that accelerates when athletes choose the wrong mental focus.

I played for the Montreal Canadiens in the early 80’s when there was a personal and cultural high expectation for me to score goals and generate offense. Before learning these and other important mental skills, I remember that during a long slump I gripped the stick so hard, I lost control of the puck on a breakaway and ended up in the corner.

Let’s move on now to the important part. How do we help players create positive change through a difficult time? We start by adjusting our focus.

It is imperative to re-focus on small controllable parts of the process rather than positive or negative outcomes. We need to turn our focus back to the things we can control (shooting pucks after practice, not missing the net while shooting in practice), and deflect thoughts, as they come into our minds, which try to redirect our focus toward underachieved outcomes.

Secondly, we need to re-adjust our expectations from outcome to process. Develop smaller goals that, when achieved, will help you score goals again. For example, “In tonight’s game, I expect to get 4 shots on net. In today’s practice, I expect to never miss the net.” Better process creates a better outcome. Build expectations into your process; do not focus them on your end result.

NCAA Basketball coach John Wooden put it well, “I never worry about winning or losing (outcomes); I focus a lot on practicing the details (process) that give us the win.”

Finally, relax and project the right posture. Find ways to have fun with teammates on the ice or outside of the game. Have you noticed how our body language changes during slumps? Our shoulders shrug, our face crumples, we give off a feeling of “non-confidence.”

Eric Jaffe suggests that science would tell us to change our physiology in order to change our psychology.

“Modern science has confirmed the wisdom of this perception time and again. People feel happier when their facial muscles are positioned into a smile. And they feel sadder when they’re made to hunch over. And, sure enough, they feel a surge of power when their chests and arms are expanded — so much so that their testosterone levels increase. The expression of power indeed intensifies the emotion, all the way down to its physiological roots.”

Players at their best, in the ZONE, are relaxed, having fun, with a confident body language… focused in the moment.

Slumps result from a change in our thinking.

We pull out of slumps by re-adjusting our thinking and enjoying our process. Changed thinking + changed posture = a great week!

If your business needs help pulling out of a slump, give us a call. We’re here to help!

Have a great week unless you choose otherwise.


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Special Invite For Adam Ad Group Clients & MMM Subscribers

We would like to invite you to a conversation with Joseph Michelli, author of The Starbucks Experience and Leading The Starbucks Way on Monday, November 18 at 1pm pacific, 4pm eastern. Our friends Kevin MacDonald and Shelley MacDougall from the Extraordinary Leader Program will host an exciting hour with Joseph and talk about the business principles guiding leaders at Starbucks since the brand’s revitalization.

This tele-class expands on concepts presented in “Leading the Starbucks Way” so you can broaden and deepen connections with your team and customers. Teleclass participants will be provided practical ideas for building customer loyalty, engagement and advocacy. The call will take you inside Starbucks approach to human connection which is aided by technology, designed to transcend geographic boundaries, and committed to leaving a lasting service legacy. So grab your team, staff, managers and join us for this awesome opportunity to learn from one of the greatest brands in the world..

This is a free call, to register please email Jane Adams at


Success Profile

This week’s success profile is two of our clients, West Coast Mazda & West Coast Toyota.

The reason why we want to recognize Brad Hansen and Randy Saunders and their teams are that they are doing exceptional jobs of marketing. We speak a lot about the importance of “Content Creation Marketing” and being committed to providing great content for your customers.

Brad and Randy have done great jobs at being the faces of their businesses, their You Tube Channels have received over 192,000 views and 103,000 views of their videos respectively in just over a year. The impressive fact about these views are that no one ends up on a car dealers You Tube channel for entertainment sake, customers arrive their because they are producing content that they come across when they are searching for information about vehicles.

To view their channels and their videos click on the links.

West Coast Mazda

West Coast Toyota


Perfect for Staff or Client Gifts

Many of you know that my son Caleb has Type 1 Juvenile Diabetes. We are proud of our partnership with Greystone Promotional Productsto offer our clients and subscribers exclusive specials.. If you need gifts for your staff or clients, check out our specials.

You will also be helping us as a portion of all sales will go to support The Juvenile Diabetes Research Foundation! We have been able to donate over $25,000 so far. Thank You for your support and consideration. If you don’t see what you are looking for in the product specials you can call or visit the website and mention our promo code ADG 1013 to receive discounts on other products..


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