Monday Morning Motivator
Quote Of The Week – “Pessimists may be right in the end, but an optimist has a much better time getting there.” (Samuel Allen, CEO of Deere)
Word Of The Week –Cognoscente (kon-yuh-shen-tee) : person with superior knowledge or understanding of a particular field.
eg : As a result of my many years living in the Bordeaux region of France, I am very much a COGNOSCENTE of wine and winemaking.
Proverb Of The Week – Starting a quarrel is like breaching a dam; so drop the matter before a dispute breaks out. (Proverbs 17 verse 14 The Bible)
Are You Determined or Committed?
This week we share a powerful message from one of favorite marketing and business minds, Roy Williams. We trust Roy’s message will cause you to evaluate the difference between determination and commitment in your own life in those things that are important to you, your family and business.
Determination is emotional, a moment of intense focus with clenched jaw and the visualization of a mission accomplished.
The sneer is gone from Casey’s lip, his teeth are clenched in hate,
He pounds with cruel violence his bat upon the plate;
And now the pitcher holds the ball, and now he lets it go,
And now the air is shattered by the force of Casey’s blow.
Oh, somewhere in this favored land the sun is shining bright,
The band is playing somewhere, and somewhere hearts are light;
And somewhere men are laughing, and somewhere children shout,
But there is no joy in Mudville – mighty Casey has struck out.
I’ve known men like Casey, haven’t you? All hat, no cattle? Big bravado, little substance? An alligator mouth with a baboon butt?
I’m sorry, but “merely determined” people seem shallow to me. Like Casey at the Bat, they get themselves all worked up, then just as quickly get unworked and wander off to do something else. Determination is transient.
But commitment is irrevocable, a decision that never looks back.
Ask someone you admire how they accomplished what they did, and they’ll likely tell you a story of despair and the strong temptation to chuck it all, throw in the towel and quit. But they didn’t. They hung on a little longer. And then one more day. And another…
Big things happen for the truly committed on the far side of the breaking point, long after the merely determined have quit and gone home. Does this sound unreasonable to you? Consider the words of George Bernard Shaw: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends upon the unreasonable man.” George Bernard Shaw understood commitment.
So did Margaret Mead. “Never doubt that a small group of thoughtful committed citizens can change the world; indeed, that is the only thing that ever has.”
Commitment steps up to pay the price when mere Determination runs for cover.
I speak of marriage, faith, and business.
In chapter 19 of the first book of Kings in the bible, the prophet Elijah in a dark mood, runs to a cave in the wilderness and pours out his complaints to God, who instructs him to go and find Elisha, son of Shaphat, plowing with twelve yoke of oxen. Elijah found him and draped his cloak around Elisha’s shoulders. Recognizing that he’d been chosen to finish the job begun by Elijah, Elisha immediately slaughtered his oxen and cooked their meat over the fires of his plowing equipment. Elisha gave the meat to his co-workers and family, then set out to follow Elijah and become his attendant.
Elisha, a farmer, killed his oxen and burned his plow, leaving himself nothing to fall back on.
That, my friend, is commitment.
Is there anything to which you are truly and deeply committed? Is there anything for which you would kill your ox and burn your plow? On the day you can answer yes, you will have learned what it means to be genuinely happy.
If your business needs marketing help, give us a call. We’re committed to our clients success!
Have a great week unless you choose otherwise.
(Follow us on twitter @AdamAdGroup)
PS – We had a fantastic call with #1 New York Times Best Selling author, Joseph Michelli last week. We discussed, 5 Principles around Leading The Starbucks Way if you would like a link to the audio from our call, send us an email!
This week’s success profile is two of our clients, West Coast Mazda & West Coast Toyota.
The reason why we want to recognize Brad Hansen and Randy Saunders and their teams are that they are doing exceptional jobs of marketing. We speak a lot about the importance of “Content Creation Marketing” and being committed to providing great content for your customers.
Brad and Randy have done great jobs at being the faces of their businesses, their You Tube Channels have received over 197,000 views and 108,000 views of their videos respectively in just over a year. The impressive fact about these views are that no one ends up on a car dealers You Tube channel for entertainment sake, customers arrive their because they are producing content that they come across when they are searching for information about vehicles.
To view their channels and their videos click on the links.
Perfect for Staff or Client Gifts
Many of you know that my son Caleb has Type 1 Juvenile Diabetes. We are proud of our partnership with Greystone Promotional Products to offer our clients and subscribers exclusive specials.. If you need gifts for your staff or clients, check out our specials.
You will also be helping us as a portion of all sales will go to support The Juvenile Diabetes Research Foundation! We have been able to donate over $25,000 so far. Thank You for your support and consideration. If you don’t see what you are looking for in the product specials you can call or visit the website and mention our promo code ADG 1013 to receive discounts on other products..
Please Meet Some Of Our Fabulous Clients
Porsche Centre Calgary – www.porschecentrecalgary.autotrader.ca
West Coast KIA – www.westcoastkia.ca
Sundance Mazda – www.sundancemazda.com
Windsor Ford – www.windsorford.dealerconnection.com
West Coast Nissan – www.WestCoastNissan.ca
The Christian Athlete My Story – www.thechristianathletemystory.com
Erin Mills Mitsubishi – www.ErinMillsMitsubishi.ca
British Columbia Law Institute – www.bcli.org
Sherwood Park Dodge – www.sherwoodparkdodge.com
Zender Ford – www.ZenderFord.com
West Coast Toyota – www.westcoasttoyota.com
West Coast Ford Lincoln – www.westcoastfordlincoln.com
4D LABS – www.4Dlabs.ca
Dominion Lending – www.dominionlending.ca
Ask Scott – www.AskScott.ca
South Centre VW – www.southcentrevw.com
South Centre Fine Cars – www.southcentrefinecars.com
West Coast Mazda – www.westcoastmazda.com
Kia West – www.kiawest.com
BC Hyundai Dealers – www.HyundaiCanada.com
North Shore Acura – www.NorthShoreAcura.com
Ken Evans Ford – www.kenevansford.com
Cold-FX – www.Coldfx.com
Jim Pattison Toyota – www.jptoyota-surrey.com
Spraggs & Company – www.AskTom.ca
Jim Pattison Hyundai – www.jpautogroup.com
Capital Direct – www.CapitalDirect.ca
Jim Pattison Lexus – www.jimpattisonlexus.com
Happy Honda – www.HappyHonda.com
Watkin Motors – www.WatkinMotors.com
Buist Motors – www.Buistmotors.com
The King Of Floors – www.KingOfFloors.com
Bon Voyage Travel – www.BonVoyageTravel.com
Cove Mortgage – www.CoveMortgage.com
Mattress Mattress – www.MattressMattress.com
Israel Tours – www.Israeltoursforchristians.com
Briar Design & Construction – www.Briarrenos.com
Spa Utopia – www.SpaUtopia.ca
Direct Buy – www.Directbuy.com
Crystal Clear Water – www.crystalclearh2o.ca
Cummins – www.Cummins.com
The Hockey Shop – www.TheHockeyShop.com
Prestigious Properties – www.PrestProp.com
Ralph’s Auto Supply – www.Ralphsauto.com
Royal City Jewelers & Loans – www.Rcj.ca
Sunshine Coast Health Centre – www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care –
SureSlim – www.SureSlim.ca
Surrey Golf Club – www.SurreyGolf.com
Tell Del – www.TellDel.com
Tourism Surrey – www.TourismSurrey.com
Just to name a few…
Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 – 8886 or 866 923 – 6477
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