The Final 10%

by Drago on December 6, 2013

in Uncategorized

 

Monday Morning Motivator

Quote Of The Week – A person who wants to lead the orchestra must turn their back on the crowd. (Max Lucado)

Word Of The Week – Brobdingnagian (brahb-ding-nag-ian) : Describes a thing or person of enormous size; huge
eg : Andre the Giant was a man of BROBDINGNAGIAN proportions, standing seven-foot-five inches and weighing over five hundred pounds.

Proverb Of The Week – It is not good to eat too much honey, nor is it honorable to seek one’s own honor. (Proverbs 25 verse 27 The Bible)

The Final 10%

This week we share a great message from Mark Sanborn. Have you ever wondered why most people can’t seem to go from their intentions to actual results? It’s because most people stop short before going that last 10%.

Mark shares some great points below on how we can drive to completion!

Check Out Our Video Of The Week – West Coast Mazda, The All New 2014 Mazda 3

Visit any home improvement store on a Saturday morning, and you will see the beginning of hundreds of projects. People gather supplies, get instruction, and consult with professionals to get their game plans in order. Week after week the same scenario plays out. Based on sales, it would appear that these weekend warriors will soon beautify and improve the entire planet.

But reality and results tell another story entirely. A quick look through the garages and basements of many of these great starters would likely reveal the truth about completion: the final ten percent, for many people, is virtually uncharted territory – meaning they never get there.

Carry the accumulation of half-demolished foyers, clogged caulk guns, and piles of debris into the business world, and it’s no different.

The pattern for success in business is to recognize an unsatisfied need, innovate to find and provide a solution, then to expand and repeat the process. Somewhere between innovation and delivery, we find the no-man’s zone known as completion.

I once employed someone who proved to be an excellent initiator but a terrible finisher. She would start a task but get hung up once she encountered an obstacle. When asked why she didn’t get the job done, she blamed someone for not getting back to her or a situation she’d encountered. In short, she didn’t understand how to drive to completion.

What makes completion such a challenge?

Completion forces us to step forward.
For many people, the thought of completing a goal is unsettling – even when the task at hand is unpleasant. Maybe it’s the sense of the ‘known evil’ being preferable to the unknown one. No matter how ornery a project has become, at least it’s a pain in the neck that is familiar. We know that upon completion, we must choose again. We question whether we’ve got the goods needed to accomplish the next challenge.

Completion forces us to step up.
Concluding the current initiative inevitably moves us to a point of “what next?” For success-minded people, the answer to that question always comes in the form of raising the bar. Knowing that an even greater challenge lies ahead can make incompletion insidiously alluring. We know that each completion is followed by a call for even more. We wonder how we will bear up as the stakes are raised.

Completion forces us to step out.
Whether the task at hand is pleasant or not, we become attached to it. No matter how hard it seemed as we first put our hands to the plow, it is now within our comfort zone. It is familiar, and it seems manageable. People generally fear change. We convince ourselves that survival depends on staying inside our circle of competency. Completion represents a not-so-subtle nudge out of that circle.

For many people, incompletion has become a way of life. It takes the form of procrastination, loss of interest, confusion, and frustration. By remaining at the 90% complete mark, we reap the dubious benefits of security, mediocrity, and familiarity.

How can we push forward for completion?

Assess the current situation.
Focus on one task at a time until it is complete. This sounds like an effective solution – on paper. Chances are, though, that your world is more complex than that. However, even with multiple projects and priorities going on at the same time, you can still focus on one idea at a time and then move on. Each new opportunity should be evaluated before you commit. Remember that ‘good’ is the enemy of ‘best’ in your consideration. Does it serve your purpose? If so, engage and then move forward into completion.

Realize that the final 10% isn’t so bad.
Often the final stretch is comprised of unremarkable, monotonous, or tedious tasks. Because they are less than exhilarating, they seem onerous. Reality is that these final milestones are a lot closer, and a lot easier to attain than they seem. These loose ends rarely take the time or energy we fear they will. Just like the sticker on your car’s rearview mirror reads, completion “may be closer than they appear.”

Understand the price you pay for incompletion.
The process of beginning an initiative and working on it requires that you fully engage your commitment, your creative power, and your attention. The deepest recesses of your mind loathe letting go of these commitments. Like an elbow constantly poking into your ribs, your mind will nag you unceasingly about your incompletion. This distraction is often enough to pull you right out of the game when it’s time to take your next step.

Enjoy the rewards of completion.
The marketplace rewards completion. Every purchase of goods or services is immediately and unconsciously evaluated for completion. If you were to go out for dinner, place your order, and then never receive your food, you would complain, refuse to pay, and never want to go there again. If you purchased a car and discovered it was missing some key component, a steering wheel for example, you would refuse to take delivery.

It’s been said that the key to outrageous success is to do what nobody else will do. This brings to the forefront an opportunity to excel through completion, and reap the rewards of your diligence. A quick look around illustrates people’s tendency toward procrastination, loss of momentum, distraction, and incompletion. By committing to completion, you will do what nobody else will do, and the rewards will follow.

If your business needs help going that final 10%, give us a call. We’re here to help!

Have a great week unless you choose otherwise.

Drago

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PS – We had a fantastic call with #1 New York Times Best Selling author, Joseph Michelli last week. We discussed, 5 Principles around Leading The Starbucks Way if you would like a link to the audio from our call, send us an email!

 

Success Profile 

This week’s success profile is two of our clients, West Coast Mazda & West Coast Toyota.

The reason why we want to recognize Brad Hansen and Randy Saunders and their teams are that they are doing exceptional jobs of marketing. We speak a lot about the importance of “Content Creation Marketing” and being committed to providing great content for your customers.

Brad and Randy have done great jobs at being the faces of their businesses, their You Tube Channels have received over 211,000 views and 115,000 views of their videos respectively in just over a year. The impressive fact about these views are that no one ends up on a car dealers You Tube channel for entertainment sake, customers arrive their because they are producing content that they come across when they are searching for information about vehicles.

To view their channels and their videos click on the links.

West Coast Mazda

West Coast Toyota

 


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Please Meet Some Of Our Fabulous Clients

Porsche Centre Calgary –  www.porschecentrecalgary.autotrader.ca
West Coast KIA –
www.westcoastkia.ca
Sundance Mazda – www.sundancemazda.com
Windsor Ford – www.windsorford.dealerconnection.com
West Coast Nissan – www.WestCoastNissan.ca
The Christian Athlete My Story – www.thechristianathletemystory.com
Erin Mills Mitsubishi – www.ErinMillsMitsubishi.ca
British Columbia Law Institute – www.bcli.org
Sherwood Park Dodge – www.sherwoodparkdodge.com
Zender Ford – www.ZenderFord.com
West Coast Toyota – www.westcoasttoyota.com
West Coast Ford Lincoln – www.westcoastfordlincoln.com
4D LABS – www.4Dlabs.ca 
Dominion Lending – www.dominionlending.ca
Ask Scott – www.AskScott.ca
South Centre VW – www.southcentrevw.com

South Centre Fine Cars – www.southcentrefinecars.com
West Coast Mazda – www.westcoastmazda.com
Kia West – www.kiawest.com
BC Hyundai Dealers – www.HyundaiCanada.com
North Shore Acura – www.NorthShoreAcura.com
Ken Evans Ford – www.kenevansford.com 
Cold-FX – www.Coldfx.com
Jim Pattison Toyota – www.jptoyota-surrey.com
Spraggs & Company – www.AskTom.ca
Jim Pattison Hyundai – www.jpautogroup.com
Capital Direct – www.CapitalDirect.ca
Jim Pattison Lexus – www.jimpattisonlexus.com 
Happy Honda – www.HappyHonda.com
Watkin Motors – www.WatkinMotors.com 
Buist Motors – www.Buistmotors.com
The King Of Floors – www.KingOfFloors.com
Bon Voyage Travel – www.BonVoyageTravel.com
Cove Mortgage – www.CoveMortgage.com
Mattress Mattress – www.MattressMattress.com
Israel Tours – www.Israeltoursforchristians.com
Briar Design & Construction – www.Briarrenos.com
Spa Utopia – www.SpaUtopia.ca
Direct Buy – www.Directbuy.com
Crystal Clear Water – www.crystalclearh2o.ca
Cummins – www.Cummins.com
The Hockey Shop – www.TheHockeyShop.com
Prestigious Properties – www.PrestProp.com
Ralph’s Auto Supply – www.Ralphsauto.com
Royal City Jewelers & Loans – www.Rcj.ca
Sunshine Coast Health Centre – www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care –
SureSlim – www.SureSlim.ca
Surrey Golf Club – www.SurreyGolf.com
Tell Del – www.TellDel.com
Tourism Surrey – www.TourismSurrey.com

Just to name a few…


Can The Adam Advertising Group
 help your business, or do you have a success story we should hear about?

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