Monday Morning Motivator
Quote Of The Week -“What holds most people back isn’t the quality of their ideas, but their lack of faith in themselves. You have to live your life as if you are already where you want to be.”
Word Of The Week – Tantara (tan-ta-ra) : The blare of a trumpet or horn.
eg : A tantara announced the arrival of the queen, and everyone snapped to attention.
Proverb Of The Week – Let another praise you, and not your own mouth, someone else, and not your own lips. (Proverbs 27 verse 2 The Bible)
Excellence Or Success
This week we share a great message from author and speaker, Jon Gordon. What we love about placing our emphasis on striving for excellence is that the by product is often success!
A few weeks ago I had the opportunity to speak to all the student-athletes and coaches at the University of Nebraska.
In my talk I shared that the best of the best make their life and work a quest for excellence and that there is a difference between success and excellence.
Success is often measured by comparison to others. Excellence, on the other hand, is all about being the best we can be and maximizing our gifts, talents and abilities to perform at our highest potential.
We live in a world that loves to focus on success and loves to compare. We are all guilty of doing this. However, I believe that to be our best we must focus more on excellence and less on success. We must focus on being the best we can be and realize that our greatest competition is not someone else but ourselves.
For example, coaching legend John Wooden often wouldn’t tell his players who they were playing each game. He felt that knowing the competition was irrelevant. He believed that if his team played to the best of their ability they would be happy with the outcome. In fact, John Wooden never focused on winning. He had his team focus on teamwork, mastering the fundamentals, daily improvement and the process that excellence requires. As a result he and his teams won A LOT.
A focus on excellence was also the key for golfing legend Jack Nicklaus. His secret was to play the course not the competition. He simply focused on playing the best he could play against the course he was playing. While others were competing against Jack, he was competing against the course and himself.
The same can be said for Apple’s approach with the iPod, iPhone and iPad. When they created these products they didn’t focus on the competition. Instead they focused on creating the best product they could create. As a result, rather than measuring themselves against others they have become the measuring stick.
We have a choice as individuals, organizations and teams. We can focus on success and spend our life looking around to see how our competition is doing, or we can look straight ahead towards the vision of greatness we have for ourselves and our teams. We can look at competition as the standard or as an indicator of our progress towards our own standards. We can chase success or we can embark on a quest for excellence and focus 100% of our energy to become our best… and let success find us.
Ironically, when our goal is excellence the outcome and by product is often success.
If your business needs help with marketing excellence, give us a call. We’re here to help!
Have a great week unless you choose otherwise.
(Follow us on twitter @AdamAdGroup)
This week’s success profile is two of our clients, West Coast Mazda & West Coast Toyota. (I have deliberately featuring these two clients for the past couple of weeks so that you could see how much their You Tube Channels have been growing, last week they were at 252,000 & 135,000 respectively, look at what they are at this week. This should tell you how important content creation is!)
The reason why we want to recognize Brad Hansen and Randy Saunders and their teams are that they are doing exceptional jobs of marketing. We speak a lot about the importance of “Content Creation Marketing” and being committed to providing great content for your customers.
Brad and Randy have done great jobs at being the faces of their businesses, their You Tube Channels have received over 259,600 views and 139,000 views of their videos respectively in just over a year. The impressive fact about these views are that no one ends up on a car dealers You Tube channel for entertainment sake, customers arrive their because they are producing content that they come across when they are searching for information about vehicles.
Their channels are gaining thousands of new views each week!
To view their channels and their videos click on the links.
Perfect for Staff or Client Gifts
Many of you know that my son Caleb has Type 1 Juvenile Diabetes. We are proud of our partnership with Greystone Promotional Products to offer our clients and subscribers exclusive specials.. If you need gifts for your staff or clients, check out our specials.
You will also be helping us as a portion of all sales will go to support The Juvenile Diabetes Research Foundation! We have been able to donate over $25,000 so far. Thank You for your support and consideration. If you don’t see what you are looking for in the product specials you can call or visit the website and mention our promo code ADG 1013 to receive discounts on other products..
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Please Meet Some of Our Fabulous Clients
Porsche Centre Calgary – www.porschecentrecalgary.autotrader.ca
West Coast KIA – www.westcoastkia.ca
Sundance Mazda – www.sundancemazda.com
Windsor Ford – www.windsorford.dealerconnection.com
West Coast Nissan – www.WestCoastNissan.ca
The Christian Athlete My Story – www.thechristianathletemystory.com
Erin Mills Mitsubishi – www.ErinMillsMitsubishi.ca
British Columbia Law Institute – www.bcli.org
Sherwood Park Dodge – www.sherwoodparkdodge.com
Zender Ford – www.ZenderFord.com
West Coast Toyota – www.westcoasttoyota.com
West Coast Ford Lincoln – www.westcoastfordlincoln.com
4D LABS – www.4Dlabs.ca
Dominion Lending – www.dominionlending.ca
Ask Scott – www.AskScott.ca
South Centre VW – www.southcentrevw.com
South Centre Fine Cars – www.southcentrefinecars.com
West Coast Mazda – www.westcoastmazda.com
Kia West – www.kiawest.com
BC Hyundai Dealers – www.HyundaiCanada.com
North Shore Acura – www.NorthShoreAcura.com
Ken Evans Ford – www.kenevansford.com
Cold-FX – www.Coldfx.com
Jim Pattison Toyota – www.jptoyota-surrey.com
Spraggs & Company – www.AskTom.ca
Jim Pattison Hyundai – www.jpautogroup.com
Capital Direct – www.CapitalDirect.ca
Jim Pattison Lexus – www.jimpattisonlexus.com
Happy Honda – www.HappyHonda.com
Watkin Motors – www.WatkinMotors.com
Buist Motors – www.Buistmotors.com
The King Of Floors – www.KingOfFloors.com
Bon Voyage Travel – www.BonVoyageTravel.com
Cove Mortgage – www.CoveMortgage.com
Mattress Mattress – www.MattressMattress.com
Israel Tours – www.Israeltoursforchristians.com
Briar Design & Construction – www.Briarrenos.com
Spa Utopia – www.SpaUtopia.ca
Direct Buy – www.Directbuy.com
Crystal Clear Water – www.crystalclearh2o.ca
Cummins – www.Cummins.com
The Hockey Shop – www.TheHockeyShop.com
Prestigious Properties – www.PrestProp.com
Ralph’s Auto Supply – www.Ralphsauto.com
Royal City Jewelers & Loans – www.Rcj.ca
Sunshine Coast Health Centre – www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care –
SureSlim – www.SureSlim.ca
Surrey Golf Club – www.SurreyGolf.com
Tell Del – www.TellDel.com
Tourism Surrey – www.TourismSurrey.com
Just to name a few…
Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 – 8886 or 866 923 – 6477
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