Excellence, From The Mind of John Wooden


Monday Morning Motivator

Quote Of The Week – A loving person lives in a loving world. A hostile person lives in a hostile world. Everyone you meet is your mirror. (Ken Keyes)

Word Of The Week – Roister (roi-ster) : to engage in noisy revelry, carouse
eg : Hugh didn’t get much sleep last night because his neighbors were roistering until the wee hours of the morning.

Proverb Of The Week – The crucible for silver and the furnace for gold, but man is tested by the praise he receives. (Proverbs 27 verse 21 The Bible)


 Excellence, From The Mind Of John Wooden

This week we share a message from best-selling author and leadership trainer, John Maxwell. John had the privilege to spend time with Coach Wooden and he shares with us the powerful principles that molded his life and philosophy and made Coach Wooden who, in many people’s opinion, was the best basketball coach—college or pro—to have ever lived.

Check Out Our Video Of The Week – Sundance Mazda – Mazda 3

To most he was known as the “Wizard of Westwood,” the UCLA basketball coach who guided the Bruins to an unprecedented 10 national championships over two decades. But for those who played for him, he was much more than a coach. He was a teacher, father figure, mentor and master motivator who got every inch and more out of his players.

When I heard of his passing last June, my mind was flooded with many memories of this great man, and the impact he had on so many people, including me. I was also reminded of memories and life lessons I shared with him personally.

I spent some time with Coach Wooden a few years ago at his modest home in Los Angeles, where he lived for more than 30 years. It would have taken several hours just to read all of the plaques, memorabilia and awards that adorned his walls.

For three weeks, I prepared for our meeting, and I had my questions ready. I came away from that day with stories I will treasure for the rest of my life.

Creed for Life

I want to share with you the simple creed Coach Wooden kept in his wallet since his father gave it to him at the age of 12. The words on this tattered paper served as his guidepost his entire life:

Be true to yourself.

Make each day your masterpiece.

Help others.

Drink deeply from good books.

Make friendship a fine art.

Build shelter against a rainy day.

Pray for guidance and give thanks for your blessings every day.

For 87 years, this creed molded Coach Wooden’s life. When I asked him how successful he was in keeping each of these principles, he said, “You know, John, we’re never perfect. But every day I still try to live up to the creed.”

What a great lesson to us all. Here was a man in his late 90s, at the pinnacle of success, telling me he was still trying to live up to those principles.

Most of you who are reading this are interested in winning and learning how you can get ahead in your own life and businesses. So let me share with you two things that helped set Coach Wooden apart from other coaches.

First, he achieved personal victories before he led his team to victory. When you look at John Wooden’s life, one of the things you come away with quickly is he was truly disciplined. Many people feel that a leader’s biggest challenge is leading other people. I don’t subscribe to this opinion. The biggest challenge as a leader is living the life of a leader. As I listened to Coach Wooden that day, I asked myself, how could he bring such success to the teams that he led? It was the victory he had over himself that allowed him to also help others become victorious.

Our standard of excellence and code of conduct can be summed up by Coach Wooden’s strategy to find happiness. He said happiness comes from making and keeping nine promises:

1. Promise yourself that you will talk health, happiness and prosperity as often as possible.

2. Promise yourself to make all your friends know there is something in them that is special that you value.

3. Promise to think only of the best, to work only for the best and to expect only the best in yourself and others.

4. Promise to be just as enthusiastic about the success of others as you are about your own.

5. Promise yourself to be so strong that nothing can disturb your peace of mind.

6. Promise to forget the mistakes of the past and press on to greater achievements in the future.

7. Promise to wear a cheerful appearance at all times and give every person you meet a smile.

8. Promise to give so much time improving yourself that you have no time to criticize others.

9. Promise to be too large for worry, too noble for anger, too strong for fear and too happy to permit trouble to press on you.

As leaders, if we haven’t won our personal battles, we’ll never be able to lead other people to victories in their battles.

I truly believe that everything rises and falls on leadership. In my book The 17 Indisputable Laws of Teamwork, I explain that the difference between two equally talented teams is leadership. When two teams come together with all things being equal—talent, experience, desire—the team with the best leader will always win. Coach Wooden had some of the most talented individuals in the country playing for him, but talent will only get you so far. It was his superior leadership that molded this talent into some of the best teams of all time. This is the second thing that set him apart.

Coach Wooden was a master at selecting players, and he knew how to motivate each person to fulfill his role on the team. Coach Wooden told me he recruited a lot of average shooters. But he also knew each player had a spot on the floor where they shot the best. He would design plays to get these players into the areas where they shot the best. If any player shot outside of their designated area, they knew they would be joining Coach Wooden on the bench. Everyone had a role, and the majority of his players mastered their roles on the team. Wooden said, “Teamwork is not a preference; it’s a requirement.”

He took that mantra of teamwork to heart. One of Coach Wooden’s sayings was, “If you listen to them, they’ll listen to you.” He told me that was a lesson he learned early in his coaching career. As a new coach, Wooden says he thought coaching meant pointing and directing players where they needed to be on the court. Five or six years into his career, he realized he was leading by assumption. He assumed his players had the basics under their belt; he assumed they knew what was happening in a game. That’s when he learned the only way to close these gaps was to listen to his players. Once he found out where they were in their learning and basketball knowledge, he could lead and give them direction.

I learned so much from John Wooden that day in Los Angeles. The time we spent together will be etched forever on my mind. His words continue to touch lives the world over. And I don’t say this about a lot of people, but after I left his home I said to myself, “I want to be just like him.”

If your business needs help winning, give us a call. We’re here to help!

Have a great week unless you choose otherwise.


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Success Profile 

This week’s success profile is two of our clients, West Coast Mazda & West Coast Toyota. (I have deliberately featuring these two clients for the past couple of weeks so that you could see how much their You Tube Channels have been growing, last week they were at 285,000 & 148,000 respectively, look at what they are at this week. This should tell you how important content creation is!)

The reason why we want to recognize Brad Hansen and Randy Saunders and their teams are that they are doing exceptional jobs of marketing. We speak a lot about the importance of “Content Creation Marketing” and being committed to providing great content for your customers.

Brad and Randy have done great jobs at being the faces of their businesses, their You Tube Channels have received over 291,000 views and 151,000 views of their videos respectively in just over a year. The impressive fact about these views are that no one ends up on a car dealers You Tube channel for entertainment sake, customers arrive their because they are producing content that they come across when they are searching for information about vehicles.

Their channels are gaining thousands of new views each week!

To view their channels and their videos click on the links.

West Coast Mazda

West Coast Toyota

Perfect for Staff or Client Gifts

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You will also be helping us as a portion of all sales will go to support The Juvenile Diabetes Research Foundation! We have been able to donate over $25,000 so far. Thank You for your support and consideration. If you don’t see what you are looking for in the product specials you can call or visit the website and mention our promo code ADG 1013 to receive discounts on other products..

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Please Meet Some Of Our Fabulous Clients

Porsche Centre Calgary –  www.porschecentrecalgary.autotrader.ca
West Coast KIA – www.westcoastkia.ca

Sundance Mazda – www.sundancemazda.com
Windsor Ford – www.windsorford.dealerconnection.com
West Coast Nissan – www.WestCoastNissan.ca
The Christian Athlete My Story – www.thechristianathletemystory.com
Erin Mills Mitsubishi – www.ErinMillsMitsubishi.ca
British Columbia Law Institute – www.bcli.org
Sherwood Park Dodge – www.sherwoodparkdodge.com
Zender Ford – www.ZenderFord.com
West Coast Toyota – www.westcoasttoyota.com
West Coast Ford Lincoln – www.westcoastfordlincoln.com
4D LABS – www.4Dlabs.ca 
Dominion Lending – www.dominionlending.ca
Ask Scott – www.AskScott.ca
South Centre VW – www.southcentrevw.com

South Centre Fine Cars – www.southcentrefinecars.com
West Coast Mazda – www.westcoastmazda.com
Kia West – www.kiawest.com
BC Hyundai Dealers – www.HyundaiCanada.com
North Shore Acura – www.NorthShoreAcura.com
Ken Evans Ford – www.kenevansford.com 
Cold-FX – www.Coldfx.com
Jim Pattison Toyota – www.jptoyota-surrey.com
Spraggs & Company – www.AskTom.ca
Jim Pattison Hyundai – www.jpautogroup.com
Capital Direct – www.CapitalDirect.ca
Jim Pattison Lexus – www.jimpattisonlexus.com 
Happy Honda – www.HappyHonda.com
Watkin Motors – www.WatkinMotors.com 
Buist Motors – www.Buistmotors.com
The King Of Floors – www.KingOfFloors.com
Bon Voyage Travel – www.BonVoyageTravel.com
Cove Mortgage – www.CoveMortgage.com
Mattress Mattress – www.MattressMattress.com
Israel Tours – www.Israeltoursforchristians.com
Briar Design & Construction – www.Briarrenos.com
Spa Utopia – www.SpaUtopia.ca
Direct Buy – www.Directbuy.com
Crystal Clear Water – www.crystalclearh2o.ca
Cummins – www.Cummins.com
The Hockey Shop – www.TheHockeyShop.com
Prestigious Properties – www.PrestProp.com
Ralph’s Auto Supply – www.Ralphsauto.com
Royal City Jewelers & Loans – www.Rcj.ca
Sunshine Coast Health Centre – www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care –
SureSlim – www.SureSlim.ca
Surrey Golf Club – www.SurreyGolf.com
Tell Del – www.TellDel.com
Tourism Surrey – www.TourismSurrey.com

Just to name a few…

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