Is Your Brand Mobile Ready

by Drago on April 29, 2012

in Uncategorized

The shift has been taking place right beneath our very noses, more and more people are coming to your website via their mobile devices. If you don’t believe this checkout your google analytics! The following information from Mark Watson tells you how to get ready for these visitors.

It’s becoming a fact of life: Without your phone, you’re disconnected from the rest of the world. Mobile devices are finding their way in the hands of every man, woman, and child. With their ever-evolving usefulness, from voice texting and Internet access to apps and GPS tracking, the demand is skyrocketing. And as the demand increases, so does the need for businesses to prepare their brand for this major shift in consumer behavior.

That’s right – a shift in consumer behavior. Your customers are now visiting your website via mobile phones more and more. In fact, studies estimate that 1 in every 4 web searches come from a mobile device. That’s a huge statistic, and one your business should take to heart.

Luckily, making your website mobile friendly is a snap if you know where to start. First, you need to update your web strategy. It’s likely when you first built your website you took into consideration who your audience was, where and when they would access your site, etc. That same effort should be put into updating your strategy, only this time with mobile users in mind. Similarly, think about adjusting the design and layout of your site specifically for mobile browsers. Have you ever visited a website on your phone that was obviously not meant for mobile users? Tiny tabs, hidden login links, oversized images. Those issues shouldn’t happen.

Next, you need to determine if you want to be just mobile compatible or mobile friendly. Mobile friendly means when people see your site, it has all the content they need to access while mobilized. It’s not encumbered with excessive text or images, which would be okay if someone is at home with their laptop, but not when they’re on the go. Keep users on your site by giving them only what they need. And if that means giving them pages of lengthy copy, it may be time to go back to the start and reconsider your mobile strategy. You also need to get rid of Flash. (Sorry, but that debate has been fought and has ended.) When it comes to mobile, nothing says “I have no idea what I’m doing” more than Flash.

Finally, keep in mind that bandwidth does matter. Time is not your friend with mobile devices. If your website can’t deliver what people are looking for fast enough, they’ll simply move on to the next site. Mobile users simply don’t have access to the blazing speeds they’re used to getting at home, so reduce the file size of your website and make sure it’s easy for a device to load.   Preparing your website for mobile use doesn’t have to be a stressful ordeal. Call us if you would like to find out more!