If you have big ad budgets you can hire a great Ad Agency and make a splash like Old Spice did with their latest ad campaigns, but what do you do when you don’t have big dollars to throw at marketing and video production?
The answer, you do what DollarShaveClub.com did. Create a great video that communicates the message of your product in such a way that gets people talking and sharing.
Dollar Shave Club couldn’t be simpler. Select one of their great razors, pay one low monthly fee, and they send ’em right to your door. No more over-paying for fancy brand name shave tech. The video that Dollar Shave Club created cost $4500 to produce and has generated almost 8,000,000 views.
The video struck a chord with people because of its irreverence as you can see by the comments posted on their YouTube Channel.
The lesson here is that in the world of video, it’s all about content.