Setting The Standard

by Drago on July 28, 2013

in Uncategorized


Monday Morning Motivator

Quote Of The Week – “Leaders get out in front and stay there by raising the standards by which they judge themselves – and by which they are willing to be judged.” (Frederick Smith)

Word Of The Week – Frisson (free-sawn) : a brief moment of emotional excitement, shudder or thrill.

eg :
The emotionally-charged scene adds a frisson of tension to the play’s final act.

Proverb Of The Week –
Like a city whose walls are broken through is a person who lacks self-control.  (Proverbs 25 verse 28 The Bible)

Setting The Standard

This week we share an excellent message from sales trainer and author, Jeffrey Gittomer.

We are sure you have heard the saying, “If something is worth doing, it’s worth doing right”, well instead of just trying to do something right, how about setting the standard?

Check Out our latest video for a dealer who is Setting The Standard – West Coast Mazda

When I say the words, “set the standard,” what comes to your mind?

Is it personal standards of yours?
Is it standards that your business sets?
Is it standards you have in your mind about other people?
Is it standards you have in your mind about other products?

When you go to a restaurant and order your favorite steak, you’ll always recall the one restaurant (especially if it’s the one you’re in) that had the best steak (or whatever your favorite food was). That restaurant set the standard. All other steaks you will ever eat will be compared to the standard bearer, until one day you may get a better steak, and then that restaurant will become the new standard bearer.

You know and recognize dozens of standard setters in your life – especially if these products or people are amazing and have your undying loyalty and especially if you proactively refer them. It could be as simple as the best ice cream or the best apple pie. It could be the best dentist or the best chiropractor. It could be the best financial planner.

And it could also be your own brand loyalty. The best car. The best clothing. The best computer. The best phone. Things that you would never consider doing without.

Whatever those products are, whoever those people are, they set the standard. Your standard.

There are third party standards…

· Wilt Chamberlain scored 100 points in a single basketball game. He didn’t just set a record. He set the standard.

·  Abe Lincoln delivered the Gettysburg Address. It wasn’t just a speech. He set the standard.

·  At the steps of the Lincoln Memorial, Martin Luther King, Jr., gave a speech to 500,000 people. It wasn’t just a speech. He set the standard.

The Beatles. Elvis Presley. They set the standard and paved the way for others.

When Wilt Chamberlain set the standard for scoring, it was on March 2, 1962. That standard has endured more than 50 years. Kobe Bryant’s 81 points were good, but not as good as Wilt’s 100 points – the standard.

Accomplishments are always compared to standard. Quality is always compared to standard. Products are always compared to standard. You know what the best products in your industry are. If you work for that company, you love it and vice versa.

MAJOR CLUE: Now that you get the idea of what I’m talking about, let’s talk about your business and your career.

What standards are you setting and who are the people involved in setting those standard – not just in your company, but also in the mind of your customer and in the reputation of your business in your community and in your industry?

If you’re not setting the standard, you’re fighting price. Reputation trumps price.

Your reputation stems from what others think about you and say about you. In today’s world, it’s what others post online about you. Reputation comes from setting standards in service, quality of product, consistency, and availability.

You may think of it as “best.” But there’s a big difference between bragging about the fact you are the “best” and “we set the standard.”

There are many products in which you can argue “who is best.” There’s often an obvious winner. German automobile engineering has set the standard. Many computer products are best. Microsoft set the old standard and Apple set the new standard. There are many social media sites that can be argued as better than others, but Facebook set the standard.

As a salesperson, I’d like you to take a moment and evaluate (or should I say self-evaluate) where you are on the standard-setting scale. Are you just a rep? Are you one of the top 25% of reps? Or have you achieved the status of trusted advisor, who is setting standards not just in sales numbers, but also in customer loyalty, profitability, and relationships.

What about your company? What standards are they setting? What high ethical ground have they achieved?

If you look at the example of Bank of America, you see a century-old company who had set many standards and achieved global greatness. All that was destroyed by indiscriminate greed and a total lack of understanding of social media in general. Standard bearers can fall quickly. Just ask Tiger Woods.

I’ll admit this is pretty high-level thinking and for many of you reading this. You may believe that setting the standard is out of your personal control – especially standards that your company sets. But in the new world of transparency, thanks to the internet, mothered by Google and social media, you now have the opportunity to build your personal brand, create your personal reputation, and set your own personal standards – standards that will remain yours even if you change companies or careers.

I challenge you that the key word in standard setting is ENDURE. Set standards that will last. Many have come and gone quickly. Don’t be one of them.

If your business needs help setting marketing standards, give us a call. We’re here to help!

Have a great week unless you choose otherwise!


(Follow us on twitter @AdamAdGroup)

(Connect with us on Facebook and LinkedIn

PS – We are committed to helping businesses become better marketers. One way we do that is through Content Creation Strategies and video is a big part of that. Creating video content for your website, YouTube channel and blog are essential  for online marketing success. Here are some great examples from our clients.

Surrey Golf Club

Check Out Our Testimonials Section

We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 113,844 people.

To Sign Up For The MMM simply send an email to with the word subscribe in the subject line.

We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it.

To see our newsletter archives Click Here!

Please meet some of our fabulous clients or view their commercials and Videos Here


West Coast Nissan –
The Christian Athlete My Story –
Erin Mills Mitsubishi –
British Columbia Law Institute –
Sherwood Park Dodge –
Zender Ford –
West Coast Toyota –
West Coast Ford Lincoln –
Dominion Lending –
Ask Scott –
South Centre VW –
South Centre Fine Cars –
West Coast Mazda –
Kia West –
BC Hyundai Dealers –
North Shore Acura –
Ken Evans Ford –
Cold-FX –
Jim Pattison Toyota –
Spraggs & Company –
Jim Pattison Hyundai –
Capital Direct –
Jim Pattison Lexus –
Happy Honda –
Watkin Motors –
Buist Motors –
The King Of Floors –
Bon Voyage Travel –
Cove Mortgage –
Mattress Mattress –
Israel Tours –
Briar Design & Construction –
Spa Utopia –
Direct Buy –
Crystal Clear Water –
Cummins –
The Hockey Shop –
Prestigious Properties –
Ralph’s Auto Supply –
Royal City Jewelers & Loans –
Sunshine Coast Health Centre –
Sears Carpet & Upholstery Care –
SureSlim –
Surrey Golf Club –
Tell Del –
Tourism Surrey –

Just to name a few…

Success Profile

This week’s success profile is Chad Zender and his team at Zender Ford.

Zender Ford is a family owned and operated business in Spruce Grove, AB. that has been successful for many years earning a great reputation in the community. 

Chad Zender has followed in his father’s footsteps as President and has cast a vision of becoming the premium auto dealer in all of Alberta, Ford or otherwise. To accomplish this Zender Ford has gone through a massive renovation. Chad and his team took this as an opportunity to not be complacent with their success but to look at their business and see how they can improve the customer experience in new and different ways.

One of the ways they are accomplishing this goal is that they just completed work on Northern Alberta’s largest indoor showroom. They are also equipping their dealership with all the latest equipment and technology in their service department and body shop. Zender Ford is building for the future and not content to rest on its past success..

Chad and his team realize that their reputation rides with their customers and their new location is a commitment to make sure that will continue for the next generation! To find out more visit or Our Vision at Zender Ford

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

Contact Drago Adam at
or call 604 937 – 8886 or 866 923 – 6477

Click Here! for our newsletter archive