We just finished some new TV spots for South Centre Volkswagen. The spots were designed to stand out in 15 sec presentation to deliver brand awareness and memorability. Complex production, with a simple presentation that appeals to all market segments for this Volkswagen dealer in Calgary.
How do you make yourself so valuable to your customers that they could’t think of doing business with anyone else.
The following ideas from Tomas Lydahl will help you become a trusted advisor and help create that WOW experience for your customers.
I have always had perfect 20/20 eye sight, until a few years ago when I woke up one morning and had a hard time reading an article in a magazine. I couldn’t understand what the problem was. I thought I had an eye infection or something in my eyes because my sight had always been perfect.
My sight eventually got worse and after fighting it to the bitter end, I finally gave up and bought some reading glasses. I try to remember to bring them with me everywhere, but there are times that I forget or I don’t think I will need them.
For some reason, I seem to always forget to bring them when I go to a restaurant; and my arms are no longer long enough to make the text on the menus readable. It is very embarrassing to ask the waiter or the company I am with to tell me what’s on the menu, but I have to if I am going to eat… unless I am at the Macaroni Grill in Fort Myers, Florida. They have reading glasses right next to the menus at the hostess stand. WOW! This service goes beyond their product (serving food) and shows that they anticipated their customers’ needs.
We love it when we can talk about companies doing great things here in our province of BC. This week we feature a company right in our own back yard at Simon Fraser University, 4D LABS.
We recently finished a huge video project for 4D LABS and were absolutely blown away at what they were doing in their facility. To explain everything that goes on there would take way to long, we’ll let the video do the talking. You can vist them online at www.4DLABS.ca
The shift has been taking place right beneath our very noses, more and more people are coming to your website via their mobile devices. If you don’t believe this checkout your google analytics! The following information from Mark Watson tells you how to get ready for these visitors.
It’s becoming a fact of life: Without your phone, you’re disconnected from the rest of the world. Mobile devices are finding their way in the hands of every man, woman, and child. With their ever-evolving usefulness, from voice texting and Internet access to apps and GPS tracking, the demand is skyrocketing. And as the demand increases, so does the need for businesses to prepare their brand for this major shift in consumer behavior.
That’s right – a shift in consumer behavior. Your customers are now visiting your website via mobile phones more and more. In fact, studies estimate that 1 in every 4 web searches come from a mobile device. That’s a huge statistic, and one your business should take to heart.