Major brand owners including Estée Lauder, PepsiCo and Yum Brands are making increased use of television advertising as they seek to drive up awareness and revenues.
Over the last two years, Estée Lauder has made “more frequent use of TV” to promote the skincare and cosmetics products across its eponymous and Clinique brands, Fabrizio Freda, the firm’s CEO said.
“The biggest way to attract mass is still television,” Freda argued, as reported by Reuters. “People that today buy a lot of cosmetics in mass around the world don’t always read Vogue.”
Pepsi, the soft drinks brand, also recently announced what Albert Carey, head of its US beverage arm, called “substantial increases” to its adspend levels. TV, where the firm has made noticeable cutbacks in the recent past, is due to be a big beneficiary of this.
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Lining up financing and writing a marketing plan are among the crucial standard steps that entrepreneurs take to launch or fortify a business. But a firm is doomed to mediocrity or failure if it doesn’t know how it’s going to thrill its customers, contends Mark Stevens in Your Company Sucks: It’s Time to Declare War on Yourself.
Stevens, who runs a management and marketing firm and blogs about unconventional thinking, suggests several ways to surprise and delight your clients:
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Many business owners become overwhelmed when attempting to figure out how to use social media to grow their business. But they don’t have to, according to Jason Falls, author and CEO of Louisville, Ky.-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service.
“In order to understand what you want to accomplish with social media, you first have to understand what’s possible,” Jason encourages entrepreneurs to first identify one or more of these seven business goals for social media before even getting started:
1: Enhancing Brand Awareness
2: Protecting Your Reputation
3: Enhancing Your Public Relations
4: Extending Your Customer Service
5: Building a Community of Advocates
6: Facilitating Research and Development
7: Driving Sales and Leads
In this video, Falls shares examples of strategies business owners can use to achieve their social media goals.
http://www.entrepreneur.com/video/222825
This week we share some great insights from author Jon Gordon. Being an ex- hockey player, a lot of Jon’s insights hit home with us. The difference between winning and losing is often fractional, but the lessons we learn from losing can be truly life or game changing.
Only one team wins the Super Bowl.
For each player on the NY Giants going to Disney World after the game there is a player on the New England Patriots going home disappointed without the joy of victory.
It’s a lot like life.
Sometimes we win, sometimes we lose.
Sometimes we win the account, the game, the job promotion, the award and sometimes we lose the very thing we want most.
Winning matters. Losing matters. But in life what matters most is what we do with our wins and losses.
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