Dear %%First Name%%,
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Are You Merely Determined?
This week we share with you a motivating message from one of our favorite marketing experts, Roy Williams. We hope Roy's message causes you to reflect upon the difference between determination and commitment in your own life, family and business.
Check Out Our Video Of The Week - Trotman Auto Group - These Guys Are Fun
Determination is emotional, a moment of intense focus with clenched jaw and the visualization of a mission accomplished.
The sneer is gone from Casey's lip, his teeth are clenched in hate,
He pounds with cruel violence his bat upon the plate;
And now the pitcher holds the ball, and now he lets it go,
And now the air is shattered by the force of Casey's blow.
Oh, somewhere in this favored land the sun is shining bright,
The band is playing somewhere, and somewhere hearts are light;
And somewhere men are laughing, and somewhere children shout,
But there is no joy in Mudville – mighty Casey has struck out.
I've known men like Casey, haven't you? All hat, no cattle? Big bravado, little substance? An alligator mouth with a baboon butt?
I'm sorry, but "merely determined" people seem shallow to me. Like Casey at the Bat, they get themselves all worked up, then just as quickly get unworked and wander off to do something else. Determination is transient.
But commitment is irrevocable, a decision that never looks back.
Ask someone you admire how they accomplished what they did, and they'll likely tell you a story of despair and the strong temptation to chuck it all, throw in the towel and quit. But they didn't. They hung on a little longer. And then one more day. And another…
Big things happen for the truly committed on the far side of the breaking point, long after the merely determined have quit and gone home. Does this sound unreasonable to you? Consider the words of George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends upon the unreasonable man." George Bernard Shaw understood commitment.
So did Margaret Mead. "Never doubt that a small group of thoughtful committed citizens can change the world; indeed, that is the only thing that ever has."
Commitment steps up to pay the price when mere Determination runs for cover.
I speak of marriage, faith, and business.
In chapter 19 of the first book of Kings in the bible, the prophet Elijah in a dark mood, runs to a cave in the wilderness and pours out his complaints to God, who instructs him to go and find Elisha, son of Shaphat, plowing with twelve yoke of oxen. Elijah found him and draped his cloak around Elisha's shoulders. Recognizing that he'd been chosen to finish the job begun by Elijah, Elisha immediately slaughtered his oxen and cooked their meat over the fires of his plowing equipment. Elisha gave the meat to his co-workers and family, then set out to follow Elijah and become his attendant.
Elisha, a farmer, killed his oxen and burned his plow, leaving himself nothing to fall back on.
That, my friend, is commitment.
Is there anything to which you are truly and deeply committed? Is there anything for which you would kill your ox and burn your plow? On the day you can answer yes, you will have learned what it means to be genuinely happy.
If your business needs marketing that works, give us a call. We're here to help!
Have a great week unless you choose otherwise.
Drago
Special Announcement - The Adam Ad Group has formed a strategic partnership with Wye Management. Wye Management is one of the leading companies for sales and management training in the auto industry. We are extremely pleased with this partnership, as it allows us to offer the auto industry a comprehensive marketing and training solution that will allow dealers to sell more cars and reduce marketing and training expenses!
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Please Meet Some Of Our Fabulous Clients
Wye Management - www.Wyemanagement.com
Trotman Auto Group - www.trotmanautomotivegroup.com
West Coast Auto Group - www.Westcoastautogroup.com
Redwater Dodge - www.redwaterdodge.com
Langley Chrysler - www.langleyChrysler.com
Marv Jones Honda - www.Marvjoneshonda.com
Porsche Centre Calgary - www.porschecentrecalgary.autotrader.ca
West Coast KIA - www.westcoastkia.ca
Sundance Mazda - www.sundancemazda.com
Windsor Ford - www.windsorford.dealerconnection.com
Milestone Mazda - www.milestonemazda.com
West Coast Nissan - www.WestCoastNissan.ca
The Christian Athlete My Story - www.thechristianathletemystory.com
Erin Mills Mitsubishi - www.ErinMillsMitsubishi.ca
British Columbia Law Institute - www.bcli.org
Guelph Hyundai - www.guelphhyundai.com
Rodgers Fishing Lodge - www.rodgersfishinglodge.com
Zender Ford - www.ZenderFord.com
West Coast Toyota - www.westcoasttoyota.com
West Coast Ford Lincoln - www.westcoastfordlincoln.com
4D LABS - www.4Dlabs.ca
Dominion Lending - www.dominionlending.ca
Ask Scott - www.AskScott.ca
South Centre VW - www.southcentrevw.com
South Centre Fine Cars - www.southcentrefinecars.com
West Coast Mazda - www.westcoastmazda.com
Kia West - www.kiawest.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Ken Evans Ford - www.kenevansford.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care -
Sure Slim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com
Just to name a few...
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or call 604 937 - 8886 or 866 923 - 6477
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