Dear %%First Name%%,

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has a community of 83,711 subscribers.

Note : Please add Adam Advertising Group (drago@adamadgroup.com) to your address book to ensure it is not zapped by your spam filter.

Click Here to check out our recently updated YouTube Channel or copy and paste the following link (http://www.youtube.com/user/10ogard)

Your Big Picture

This week we share another excellent message from Jeffrey Gittomer. Jeff's message will speak to us about our achievement process.


What Happened Last Year? And What's the Goal for Next Year?

It's interesting to me that at the end of the year, people are always interested in your biggest success, or your biggest failure, in the year that's ending.

They also want to know what you have resolved to do new and better next year.

Everyone wants you to write down your goals, your plans, your dreams, or, in the short term, your New Year's resolutions.

All of the above is a bunch of hooey UNLESS you have a better understanding of the big picture, or, should I say, your big picture.

Everything you did this year had one of five things occur at the end:

1. Great outcome - went way better than planned, and you won.
2. Good outcome - went as planned.
3. No outcome - still pending, or dropped.
4. Bad outcome - went wrong, or lost it.
5. Real bad outcome - went way wrong, and died.

And all of those five outcomes carried with them lessons. Lessons of why and how - the lessons you learned before, during, and after you took on any task, made any goal, or took any actions.

And it is those lessons that are the focus of this writing.

It's also interesting to note that almost nothing you read, or are taught, focuses on these lessons. When in fact, they were, and are, the most valuable part of the achievement process.

The combined lessons you've learned up to this point in your life represent what is loosely known as "your experience." I refer to it as your personal body of knowledge and your personal wealth of knowledge.

Some of that knowledge is very useful. Sales made, sales lost, goals achieved, goals unmet, relationships that succeeded, relationships that failed, all of your emotional encounters, and all of your economic transactions. To each one of those elements big and small, there is tied a lesson that you hold on to for next time. And those lessons will trigger a response in your mind the next time you encounter the same, or a similar, situation. It will trigger a response like: do this, or don't do this, or have other people help me do this. And there's also the desire factor: I want to do this, or I don't want to do this.

And there are the non-achievement actions that you took and the lessons that you learned (or didn't learn) like: watching television, keeping up with politics, watching the evening news, and other expenditures of time that you would be hard pressed to cite one lesson from the hundreds of hours you wasted.

Non-achievement is a lesson all by itself.

Achievement and non-achievement are just a small part of the learning process. It's not as important to know that you achieved the goal or made the sale - rather HOW you achieved it, and the knowledge you gained that will get you to the next achievement.

It's not simply the lesson that you learned. Rather, it is the lesson learned combined with your response to that lesson...

What outcome were you expecting?
What outcome did you get?
What did you learn as a result of that?
What did you do about it?
What are you going to do about it next time?

Heavy, huh?

If you achieved something, that is called an event. When you learn a lesson from that achievement, that's called knowledge. And it is that knowledge that will carry you forward in life.

It's okay to celebrate achievement and revel in victory, but that's just a reflection of where you are at this moment. The wisdom you gained and the associated lessons learned are what will get you to tomorrow.

Have a great week unless you choose otherwise!

Drago

(Follow us on twitter now @AdamAdGroup)

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PS - It's been sometime in the making but we have finally finished and launched our new website. Check it out by Clicking Here or copy and paste the following link into your browser http://www.adamadgroup.com


Special Event - My good friend and fellow goalie alumnus Richard Brodeur, is involved with a Gala for a great charity called the Heroes Hockey Challenge. Heroes Hockey Challenge is a nationwide charity hockey series featuring NHL legends versus Canadian Soldiers. The events will be featured in: Calgary, Vancouver, Montreal, Quebec City, and Toronto. Money raised goes to families of the fallen and wounded soldiers, as well as the Amputee Coalition of Canada.  Richard is hoping to get as much support as he can for this honorable event. They are currently raising money through seat and table sales to the gala event on February 1, 2012, which will be at the Fairmont Hotel Vancouver.

To find out more visit www.heroeshockeychallenge.com or contact Richard Brodeur at  KR35@Shaw.ca

Special Note :  Many of you know that my 12 year old son has Type 1 Juvenile Diabetes. We are extremely excited about our new program called MyBrandit. (Perfect for client or staff gifts!)

This system offers our customers and subscribers, great selection, pricing and quality on all promotional products and merchandise. The products are hand selected as proven winners and the best part for us is that we will be able to donate a portion of all sales to the Juvenile Diabetes Research Foundation. 

Please Click on the banner below to have a look around and let us know what you think! or copy and paste the following link into your browser http://adamadgroup.mybrandit.com/

Please Click on the banner below to have a look around and let us know what you think! or copy and paste the following link into your browser http://adamadgroup.mybrandit.com/ 

Testimonial Of The Week -   “I've worked with many advertising company executives from the likes of MacLaren McCann to Saatchi and Saatchi. I've also worked with Drago at The Adam Ad Group in relation to several of my automotive dealership clients. I have witnessed firsthand his fresh approach, creativity, conscientious nature and most importantly his effective results. If you're not afraid to hear the truth about what you should do and you're looking for a sharp marketing company that will truly consider what you have to say then call Drago and his team. Do it now! I highly recommend them.”

(Peter Cameron-Inglis -  Founding Partner and Vice President Marketing & Operations, ASL Internet)



We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 83,711 people.

To Sign Up For The MMM simply send an email to drago@adamadgroup.com with the word subscribe in the subject line.



We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it.

To see our newsletter archives Click Here! or copy and paste the following link into your browser http://adamadgroup.com/newsletter-archive/

Please meet some of our fabulous clients or view their commercials at our YouTube Channel: (http://www.youtube.com/user/10ogard)

Dominion Lending - www.dominionlending.ca
Sherwood Park Dodge - www.Sherwoodparkdodge.com
Ask Scott - www.AskScott.ca
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com



Just to name a few…

Success Profile

This week's success profile is Ralph's Used Auto and Truck Parts. 

Ralph's celebrated their 50th year anniversary with a year long celebration that included giving away monthly prizes like, iPad's, Flat Screen TV's and the big grand prize, a 2012 Fiat 500 Sport from Vancouver Fiat.

The grand prize was presented to Sylvia Fergusen from Burnaby, BC.

Click Here to see Sylvia take possession of her new car or copy and paste the following link into your browser
http://www.youtube.com/watch?v=iclQcvEkB3w&list=UUGI3AD26xiTmQ07i65hX6cg&index=1&feature=plcp

To find out more about Ralph's, visit them at www.RalphsAuto.com



Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 - 8886 or 866 923 - 6477