Monday Morning Motivator
  

Dear %%First Name%%,

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Setting The Standard

This week we share an exceptional message from sales trainer and author, Jeffrey Gittomer. We hope Jeff's message motivates you to set some new standards in your personal and professional life!

Check Out Our Video Of The Week - Big Rock Dodge - 2016 Ram 3500 Laramie

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We are sure you have heard the saying, "If something is worth doing, it's worth doing right", well instead of just trying to do something right, how about setting the standard?

When I say the words, “set the standard,” what comes to your mind?

Is it personal standards of yours?
Is it standards that your business sets?
Is it standards you have in your mind about other people?
Is it standards you have in your mind about other products?

When you go to a restaurant and order your favorite steak, you’ll always recall the one restaurant (especially if it’s the one you’re in) that had the best steak (or whatever your favorite food was). That restaurant set the standard. All other steaks you will ever eat will be compared to the standard bearer, until one day you may get a better steak, and then that restaurant will become the new standard bearer.

You know and recognize dozens of standard setters in your life – especially if these products or people are amazing and have your undying loyalty and especially if you proactively refer them. It could be as simple as the best ice cream or the best apple pie. It could be the best dentist or the best chiropractor. It could be the best financial planner.

And it could also be your own brand loyalty. The best car. The best clothing. The best computer. The best phone. Things that you would never consider doing without.

Whatever those products are, whoever those people are, they set the standard. Your standard.

There are third party standards…

  • Wilt Chamberlain scored 100 points in a single basketball game. He didn’t just set a record. He set the standard.
  • Abe Lincoln delivered the Gettysburg Address. It wasn’t just a speech. He set the standard.
  • At the steps of the Lincoln Memorial, Martin Luther King, Jr., gave a speech to 500,000 people. It wasn’t just a speech. He set the standard.

The Beatles. Elvis Presley. They set the standard and paved the way for others.

When Wilt Chamberlain set the standard for scoring, it was on March 2, 1962. That standard has endured more than 50 years. Kobe Bryant’s 81 points were good, but not as good as Wilt’s 100 points – the standard.

Accomplishments are always compared to standard. Quality is always compared to standard. Products are always compared to standard. You know what the best products in your industry are. If you work for that company, you love it and vice versa.

MAJOR CLUE: Now that you get the idea of what I’m talking about, let’s talk about your business and your career.

What standards are you setting and who are the people involved in setting those standard – not just in your company, but also in the mind of your customer and in the reputation of your business in your community and in your industry?

If you’re not setting the standard, you’re fighting price. Reputation trumps price.

Your reputation stems from what others think about you and say about you. In today’s world, it’s what others post online about you. Reputation comes from setting standards in service, quality of product, consistency, and availability.

You may think of it as “best.” But there’s a big difference between bragging about the fact you are the “best” and “we set the standard.”

There are many products in which you can argue “who is best.” There’s often an obvious winner. German automobile engineering has set the standard. Many computer products are best. Microsoft set the old standard and Apple set the new standard. There are many social media sites that can be argued as better than others, but Facebook set the standard.

As a salesperson, I’d like you to take a moment and evaluate (or should I say self-evaluate) where you are on the standard-setting scale. Are you just a rep? Are you one of the top 25% of reps? Or have you achieved the status of trusted advisor, who is setting standards not just in sales numbers, but also in customer loyalty, profitability, and relationships.

What about your company? What standards are they setting? What high ethical ground have they achieved?

If you look at the example of Bank of America, you see a century-old company who had set many standards and achieved global greatness. All that was destroyed by indiscriminate greed and a total lack of understanding of social media in general. Standard bearers can fall quickly. Just ask Tiger Woods.

I’ll admit this is pretty high-level thinking and for many of you reading this. You may believe that setting the standard is out of your personal control – especially standards that your company sets. But in the new world of transparency, thanks to the internet, mothered by Google and social media, you now have the opportunity to build your personal brand, create your personal reputation, and set your own personal standards – standards that will remain yours even if you change companies or careers.

I challenge you that the key word in standard setting is ENDURE. Set standards that will last. Many have come and gone quickly. Don’t be one of them.

If your business needs marketing that works, give us a call. We're here to help!

Have a great week unless you choose otherwise.

Drago

Note - Cutting Edge Video Marketing For Auto Dealers… CLICK HERE!
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Please Meet Some Of Our Fabulous Clients

Big Rock Dodge - www.bigrockchryslerdodgejeepram.com
Fredericton Hyundai - www.FrederictonHyundai.com
Oleary Buick GMC - www.OlearyFrederictongm.com
Blainville Chrysler -
wwwBlainvillechryslerjeepdodge.ca
Desmeules Hyundai - www.DesmeulesHyundai.com
Tomerro Group - www.TomerroGroup.com

New Carolin Gold - www.NewCarolinGold.com
Nor-Lan Chrysler -
www.NorLanChrysler.com

Ford Canada - www.Ford.ca

Lincoln Dealers Of Vancouver - www.VancouverLincoln.com

Wye Management - www.Wyemanagement.com
Trotman Auto Group - www.trotmanautomotivegroup.com
West Coast Auto Group - www.Westcoastautogroup.com
Redwater Dodge -  www.redwaterdodge.com
Langley Chrysler - www.langleyChrysler.com
Marv Jones Honda -
www.Marvjoneshonda.com

Porsche Centre Calgary -  www.porschecentrecalgary.autotrader.ca
West Coast KIA - www.westcoastkia.ca
Sundance Mazda - www.sundancemazda.com
Windsor Ford - www.windsorford.dealerconnection.com
Milestone Mazda
- www.milestonemazda.com

West Coast Nissan - www.WestCoastNissan.ca
The Christian Athlete My Story - www.thechristianathletemystory.com
Erin Mills Mitsubishi - www.ErinMillsMitsubishi.ca
British Columbia Law Institute - www.bcli.org
Guelph Hyundai - www.guelphhyundai.com


Rodgers Fishing Lodge -
www.rodgersfishinglodge.com
Zender Ford - www.ZenderFord.com
West Coast Toyota - www.westcoasttoyota.com
West Coast Ford Lincoln - www.westcoastfordlincoln.com
4D LABS - www.4Dlabs.ca
 
Dominion Lending - www.dominionlending.ca
Ask Scott - www.AskScott.ca
South Centre VW - www.southcentrevw.com

South Centre Fine Cars - www.southcentrefinecars.com
Ca


West Coast Mazda - www.westcoastmazda.com
Kia West - www.kiawest.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com

Ken Evans Ford - www.kenevansford.com 
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca

Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com 
Happy Honda - www.HappyHonda.com

Watkin Motors - www.WatkinMotors.com 
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com

Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca

Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com

The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca

Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care -  
Sure Slim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com

Just to name a few...

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 - 8886 or 866 923 - 6477

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Quote of the Week

Quality is not an act, it is a habit!

(Aristotle)
 
 

 

Word of the Week

Ossify (ah-suh-fye) : To become or make hardened or set in one's ways.

eg :
When a baby is born, many of the bones in its body have yet to ossify.

   

Proverb of the Week

Do not exalt yourself in the king's presence, and do not claim a place among great men; it is better for him to say to you, "Come up here," than for him to humiliate you before a nobleman.

(Proverbs 25 verses 6 & 7 The Bible)
 

 

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