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Are You Setting Standards or Just Getting By?

Today we share some inspiration from our favorite "Sales Guru", Jeffrey Gittomer. Being an ex- hockey player, I love stories about success in sports and how we can translate that into our personal and business lives. Jeffrey's message about setting standards is a great reminder that we should strive to set standards in every area of our lives.

On March 2, 1962, an unbreakable basketball record was set.

I'm a Wilt Chamberlain fan. I have been since the late 1950s.

Chamberlain grew up in Philadelphia. (I grew up in Philadelphia’s suburbs.) He went to Overbrook High School and then decided to go the University of Kansas.

He dropped out of college after two seasons, and because in those days you could not enter professional basketball until after your senior class had graduated, he played one and half years with the Harlem Globetrotters.

In the summer of 1960, while I was attending Pine Forest (a summer camp), Wilt came as a Harlem Globetrotter. (He had previously been a kitchen boy at the camp.) He put on a brief exhibition and signed autographs. I was 14. I had the presence of mind to ask Wilt for his autograph on a postcard. At camp we were required to write home every day.

The postcard I sent home that day read: Dear Mom and Dad, I played ball with Wilt the Stilt today. Here's his autograph. Please save this postcard. Love, Jeff

My mother, rest her soul, saved the postcard for 25 years. I found it with all the other postcards and letters she had saved as I was going through her personal artifacts after she passed away. That was a moment all by itself.

I don't know the value of a 1960 Wilt Chamberlain authentic autograph, but I do know that if someone offered me $100,000, I would pass. Some things have no price in spite of the clichés you may have heard.

Back to Wilt.

You can argue the fact that Wilt was the best basketball player of all time. Many will agree. Many will disagree. I don't really care about the people who disagree.

Wilt Chamberlain's records are still on the books. He was the only NBA player to score 4,000 points in a season. He set NBA single-game records for most points (100), most consecutive field goals (18), and most rebounds (55). His most mind-boggling stat was the 50.4 points per game he averaged during the 1961-62 season. He also averaged 48.5 minutes of play per game that same year (that's every minute, of every game, plus overtime).

Wilt entered the NBA as a Philadelphia Warrior (based on the territorial draft system that was in place at that time), briefly went to San Francisco when the Warriors went there, then rejoined Philadelphia as a 76er, and ended his career in Los Angeles as a Laker.

When Wilt retired...

He was the all-time leader in career points with 31,419. (Later passed by Kareem Abdul-Jabbar, Karl Malone, and Michael Jordan)
He held the record for most rebounds with 23,924. (Will never be passed.)
He led the NBA in scoring for seven years in a row. Most games with 50+ points: 118. Most consecutive games with 40+ points: 14. Most consecutive games with 30+ points: 65. Most consecutive games with 20+ points: 126. Highest rookie scoring average: 37.6 per game. Highest field goal percentage in a season: .727. (And with many of these records, the player in second place is far, far behind.)

INTERESTING FACT ABOUT WILT: He never fouled out of a basketball game during the entire length of his career, yet he also led the league in blocked shots and rebounds.

THE RECORD: On March 2, 1962, while playing against the New York Knicks, in Hershey, Pennsylvania, in front of about 4,500 people, Wilt scored 100 points. It's a record that is celebrating its 50th birthday, and a record that will most likely never be broken.

The game was not televised. I listened to it on the radio.

The reason I'm writing this piece is that Wilt Chamberlain did not just set records, he set standards. His athletic prowess was so great that he changed the rules of the game.

Wilt was so massive and such a great rebounder that they widened the foul lanes to prevent Wilt from complete basketball domination. He was a game changer AND a rule changer.

What are you able to change about your career or process?

What level are you playing at? Top, middle, or below average?

What records are you setting that will last 50 years? What contributions have you made?

Wilt Chamberlain was colorful and controversial. You either loved him or hated him. I loved him.

Most people don't realize that Wilt wasn't just a basketball player, he was a world-class athlete. He set a state high school record in high jump, and after he retired from professional basketball, he won the two-man volleyball championship more than once.

Please don't confuse this article as just a tribute to the late, great Wilt Chamberlain. Rather, it's a commentary on setting standards, breaking records, and the ability to have so much skill that the rules are changed to level the playing field. That's what Wilt Chamberlain was to basketball.

Another person who comes to mind as someone who set standards and was a game changer is Steve Jobs. Steve was an amazingly passionate, driven, visionary leader who not only set standards but got those around him to believe they could set standards for entire industries.    

What standards have you set for yourself, your team, your family?

What standards will you set?

Have a great week unless you choose otherwise.

Drago

(Follow us on twitter now @AdamAdGroup)



PS - We are very big on "Content Creation" marketing and strategies for our clients. This latest example from Gateway Toyota is probably the best example of a vehicle demo we have seen yet! Click Here

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Special Note :  Many of you know that my 12 year old son has Type 1 Juvenile Diabetes. We are extremely excited about our newly designed & revised program called MyBrandit.

(Check out our latest promotional offerings, perfect for client or staff gifts!)

This system offers our customers and subscribers, great selection, pricing and quality on all promotional products and merchandise. The products are hand selected as proven winners and the best part for us is that we will be able to donate a portion of all sales to the Juvenile Diabetes Research Foundation.

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Please meet some of our fabulous clients or view their commercials at our YouTube Channel: (http://www.youtube.com/user/10ogard)

Dominion Lending - www.dominionlending.ca
Sherwood Park Dodge - www.Sherwoodparkdodge.com
Ask Scott - www.AskScott.ca
West Coast Mazda - www.westcoastmazda.ca
South Centre Fine Cars - www.southcentrefinecars.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com



Just to name a few…

Success Profile

This week's success profile is Melanie Alsager and the staff at Sunshine Coast Health Center.

Sunshine Coast Health Center officially opened on the 15th of March, 2004, as a 16-bed drug and alcohol rehabilitation facility designed exclusively for men. Original ownership saw the need for privately-funded addiction rehabilitation and had the land, buildings and experience in residential group care to make it possible. The first two years were difficult but, over time, referring health professionals and the general public took notice of the benefits of an intimate, male-only facility that offered an extended stay (longer than 28 days) in an exceptional setting.

Today SCHC is a leader in the industry with their Non 12 Step Approach.

If you have a loved one or family member who is need of help call them toll free 24 hrs for a free consultation at 1 866 487 - 9010 or visit them online www.Sunshinecoasthealthcentre.ca

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

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or call 604 937 - 8886 or 866 923 - 6477

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