Dear %%First Name%%,
We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has a community of 88,526 subscribers.
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Be Better!
This week we share a great message from author and speaker, Mark Sanborn. Mark's message will give you a simple way to think about making powerful and effective changes in all areas of your life.
The secret to dramatic improvement can be summarized with one word:
Better.
Better always works. Better is always an improvement. It increases value. It defeats complacency. It moves us forward.
Everyone likes better: better relationships, better health, better jobs, better everything.
Ever heard anyone say, "Please, don't make it better!" Nope.
Customers want better. They like it when they get more in the way of services and benefits, especially when they don't have to pay more to enjoy them.
Sometimes we get better quickly...in a big way...but not usually.
More often than not, better is small and steady. Lots of little things done better over time create a big improvement.
Want to be 200% better? Good luck. Go ahead and try, but you're fighting tough odds.
Why not be 5% better each week for the next 20 weeks? That's much more realistic. Much more doable.
To get better, ask better questions.
Here's the first: what is "better"?
Like the Germans say, all progress is change but not all change is progress. "Different" and "better" aren't always the same.
Define the improvement. Quantify "better." You can't hit a target you can't see. You don't get better by accident.
Who decides what is better? You can, for starters. How do you want to improve? What do you want to become?
In the marketplace, customers want a say in defining better. Ever had a brilliant idea that you thought was amazing and the customer thought was...not so good?
Ask your customer or client what better looks like. They've probably got some good ideas.
Understand what better is before you start pursuing it.
Then ask this question: what would make me better?
Ask yourself. I'm sure you've got ideas. But ask others. Others who know.
Coworkers. Colleagues. Your boss. Family members.
Just make sure they care for you enough to tell you the truth. Many people will dodge the question or blow smoke. They don't want to offend you.
If you don't want to know, don't ask. But if you're really committed to improving yourself, those who truly love you can give you some suggestions.
Finally, in this simple one word exercise for dramatic improvement, ask this question: what will I do better today?
Doing everything better is practically impossible (even though it seems like a great idea to over-achievers).
Consider: not everything needs to be improved. Really. Sometimes good is good enough. You can only submit accurate expense reports. If they're done neatly and on time, there isn't much room for doing them better.
Pick at least one thing you can do better today. Don't pick 3 or 4. Too many priorities aren't much better than no priorities at all.
Commit to doing one thing better today, and you'll improve. And you'll have a better day...and a better life.
What will you do better today? If the marketing of your business needs to be better, give us a call. We're here to help!
Have a great week unless you choose otherwise.
Drago
(Follow us on twitter now @AdamAdGroup)
PS - Many of you know that my 12 year old son Caleb has Type 1 Juvenile Diabetes. We are getting ready to participate in The TELUS Walk For a Cure on June 10th and Caleb has set a goal to raise $10,000 for the Juvenile Diabetes Research Foundation. We are currently at $4520 raised. We know there are many worthy causes out there to support, but we would be extremely grateful if you would consider helping us achieve Caleb's goal!
To find out more you can visit our fund raising page by Clicking Here
or you can copy and paste this link into your browser : http://jdrfca.donordrive.com/index.cfm?fuseaction=donorDrive.participant&participantID=142527
Thank You in advance for your consideration and support!
PPS - We just finished some new TV spots for South Centre Volkswagen. The spots were designed to stand out in 15 sec presentation to deliver brand awareness and memorability. Complex production, with a simple presentation that appeals to all market segments for this Volkswagen dealer in Calgary.
SCVW - Hands Click Here
SCVW - Call Out Click Here
We are very big on "Content Creation" marketing and strategies for our clients. Here is a new video from one of our clients, West Coast Mazda. Click Here
Here is another example from Sherwood Park Dodge. Click Here!
For our friends in the car industry - What does the movie Moneyball have to do with selling cars? Nothing, however it may teach us something about how to run a sales department.
Click Here to see : What Would Billy Beane Do ?
Please Click on the banner below to have a look around at our new program MyBrandit and let us know what you think!
Testimonial Of The Week - “I met Drago Adam in the summer of 2008 and feel like I have known him for 10 years. We have done work together, he has always been there for us with marketing support, we have spent time socially and he has become a wonderful friend. Drago is a man of integrity. In a world where trust is a rare commodity it is comforting to find a business man like Drago. I would highly recommend Drago and his company. He is innovative, bright, and a great listener and his Monday Morning Motivator is a great way to start the week!” (Kevin MacDonald)
We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 88,526 people.
To Sign Up For The MMM simply send an email to drago@adamadgroup.com with the word subscribe in the subject line.
We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it.
To see our newsletter archives Click Here! or copy and paste the following link into your browser http://adamadgroup.com/newsletter-archive/
Please meet some of our fabulous clients or view their commercials at our YouTube Channel:
4D LABS - www.4Dlabs.ca
Dominion Lending - www.dominionlending.ca
Sherwood Park Dodge - www.Sherwoodparkdodge.com
Ask Scott - www.AskScott.ca
West Coast Mazda - www.westcoastmazda.ca
South Centre Fine Cars - www.southcentrefinecars.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Ken Evans Ford - www.kenevansford.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com
Just to name a few…
Success Profile
We love it when we can talk about companies doing great things here in our province of BC. This week we feature a company right in our own back yard at Simon Fraser University, 4D LABS .
4D LABS is an advanced materials science and engineering research institute. Their research and engineering team is globally recognized for their creative work in nano fabrication, nano imaging and laser photonics. They're helping BC industry stay competitive, and they welcome researchers and industry alike to solve their real-world material science problems at their facilities.
Please click here to check out their YouTube Channel
Or visit them online at www.4DLabs.ca
Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 - 8886 or 866 923 - 6477
Click Here! for our newsletter archive.
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