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Is Attitude All You Need?
This week we share a message about attitude, we have all heard about how important it is in the role of success and happiness, but is it enough? John Maxwell shares some great insights about our attitudes.
Here is another brand new 15 sec TV spot for South Centre VW in Calgary

What attitude can and cannot do for you.
We’ve all heard countless statements about the significant part our attitude plays in everyday life. The connection between attitude and success is undeniable. Yet changing our attitude can be one of the most difficult things we do.
Is Attitude All You Need?
I am a motivational teacher; I’m not a motivational speaker. A motivational speaker makes you feel good, but then the next day you don’t know why. As a motivational teacher, I hope I make you feel good, but the next day you’ll also know why.
One of the things motivational speakers say a lot, which I disagree with, is that attitude is everything. If you can believe it, you can achieve it, they say. What you set your mind to can become yours. I don’t think it works that way. I know a lot of good people who have a wonderful attitude who haven’t reached their dreams yet.
That’s what motivated me to write the book The Difference Maker. I felt there ought to be a book on attitude to help a person understand all of the good things it could do for them and all the things it can’t. Attitude isn’t everything, but it’s the main difference maker.
Let me first tell you what your attitude cannot do for you.
• Your attitude cannot substitute for competence. If you have a great attitude but you are incompetent, you’re never going to get where you want to go. Some people confuse confidence, which is a function of attitude, with competence, which is a function of ability. Let me explain it this way. I love to sing, and I would love to sing opera. That’s the good news. The bad news? I can’t sing. I could spend thousands of dollars hiring the best voice coaches in the world and practice three hours a day, and I still would never become an opera singer. It’s not an attitude problem; it’s a competence problem.
• Your attitude cannot substitute for experience. When I was a pastor in San Diego years ago, I had a church that was fairly large. And one of the things I realized very quickly was that I could no longer afford to hire young staffers who didn’t have experience working in large churches. I needed people with experience and a breadth of knowledge with larger congregations, people who I didn’t need to train from the ground up. Attitude cannot substitute for experience.
• Your attitude cannot change the facts. The facts are the facts. No matter how good your attitude is, you’ll never be a center in the NBA if you are 5 feet tall. Maya Angelou said, “If you don’t like something, change it. If you can’t change it, change your attitude. Don’t complain.”
• Your attitude cannot substitute for personal growth. Bruce Springsteen said it best: “A time comes when you need to stop waiting for the man you want to become and start being the man you want to be.”
• Your attitude will not stay good automatically. I’ve written three or four books on attitude, but my attitude still doesn’t stay good automatically. It’s like the farmer says: “The hardest thing about cows is they never stay milked.” Our attitude is just like that. It just doesn’t stay set.
I tell myself every morning that I’m going to display a good attitude throughout the day. The reason I do it early in the morning is because once I hit the freeways and get into traffic, it’s tough to keep a good attitude while people are honking their horns at me and gesturing I’m No. 1. Your attitude doesn’t stay the same. It’s better to maintain an attitude than it is to regain an attitude.
For years, I’ve tried to live by the following statement: I cannot always choose what happens to me, but I can always choose what happens in me. Some things in life are beyond my control. Some things are within it. My attitude about the areas beyond my control can be the difference maker. My attitude about the areas that I do control will be the difference maker. In other words, the greatest difference my “difference maker” can make is within me, not others. When you are trying to change someone, just try and change yourself.
Now let’s talk about what your attitude can do for you.
• Your attitude makes a difference in your approach to life. All’s well that begins well. We’ve always heard this phrase the other way around: All’s well that ends well. Ask any coach of a sports team, and they’ll tell you the attitude of the players going into the game will be a determining factor in the outcome of the game.
• Your attitude makes a difference in your relationships with people. When someone has a difficult time with people, almost always it’s an attitude issue. People who fail in relationships almost always fail in the area of attitude toward others. Your attitude has a tremendous impact upon your relationship skills.
• Your attitude makes a difference in how you face challenges. Successful people don’t have fewer problems than unsuccessful people—they just have a different mindset. Take, for example, Napoleon Bonaparte. His school companions mocked him because of his humble origins and poverty. He responded by studying harder, and soon he became the best student in the class and went on to become one of the greatest generals in history.
Abraham Lincoln is considered by many to be the best of the U.S. presidents, yet he probably would not have stood out as a great leader had he not led the country through the Civil War. Often the circumstances seemed to be instrumental in the creation of great leaders and thinkers. But that is the case only when their attitudes are right.
I will end with the words of Chuck Swindoll, who wrote a great piece called The Power of Attitude:
The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or scale. It will make or break a company… a church… a home. The remarkable thing is we have a choice every day regarding the attitude we embrace for that day. We cannot change our past.… We cannot change the fact that people act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude…. I am convinced that life is 10 percent what happens to me and 90 percent how I react to it, and so it is with you…. We are in charge of our attitudes.
Have a great week unless you choose otherwise.
Drago
(Follow us on twitter now @AdamAdGroup)
PS - Many of you know that my 12 year old son Caleb has Type 1 Juvenile Diabetes. We are getting ready to participate in The TELUS Walk For a Cure on June 10th and Caleb has set a goal to raise $10,000 for the Juvenile Diabetes Research Foundation. We are currently at $5440 raised. We know there are many worthy causes out there to support, but we would be extremely grateful if you would consider helping us achieve Caleb's goal!
To find out more you can visit our fund raising page by Clicking Here
or you can copy and paste this link into your browser : http://jdrfca.donordrive.com/index.cfm?fuseaction=donorDrive.participant&participantID=142527
Thank You in advance for your consideration and support!
PPS - We just finished some new TV spots for South Centre Volkswagen. The spots were designed to stand out in 15 sec presentation to deliver brand awareness and memorability. Complex production, with a simple presentation that appeals to all market segments for this Volkswagen dealer in Calgary.
SCVW - Hands Click Here
SCVW - Call Out Click Here
SCVW - Offer Spot Click Here
We are very big on "Content Creation" marketing and strategies for our clients. Here is the latest example from one of our clients, West Coast Mazda. Click Here
Here is another example from Sherwood Park Dodge. Click Here!
For our friends in the car industry - If you own or manage a car dealership and have ever hired an "SEO Agency", you'll want to read this recent post on our blog. "Machines Don't Buy Cars"

Please Click on the banner below to have a look around at our new program, MyBrandit and let us know what you think!

Testimonial Of The Week - “I met Drago Adam in the summer of 2008 and feel like I have known him for 10 years. We have done work together, he has always been there for us with marketing support, we have spent time socially and he has become a wonderful friend. Drago is a man of integrity. In a world where trust is a rare commodity it is comforting to find a business man like Drago. I would highly recommend Drago and his company. He is innovative, bright, and a great listener and his Monday Morning Motivator is a great way to start the week!” (Kevin MacDonald)
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Please meet some of our fabulous clients or view their commercials at our YouTube Channel:
4D LABS - www.4Dlabs.ca Dominion Lending - www.dominionlending.ca Sherwood Park Dodge - www.Sherwoodparkdodge.com Ask Scott - www.AskScott.ca West Coast Mazda - www.westcoastmazda.ca South Centre Fine Cars - www.southcentrefinecars.com BC Hyundai Dealers - www.HyundaiCanada.com North Shore Acura - www.NorthShoreAcura.com Ken Evans Ford - www.kenevansford.com Cold-FX - www.Coldfx.com Jim Pattison Toyota - www.jptoyota-surrey.com Spraggs & Company - www.AskTom.ca Jim Pattison Hyundai - www.jpautogroup.com Capital Direct - www.CapitalDirect.ca Jim Pattison Lexus - www.jimpattisonlexus.com Happy Honda - www.HappyHonda.com Watkin Motors - www.WatkinMotors.com Buist Motors - www.Buistmotors.com The King Of Floors - www.KingOfFloors.com Bon Voyage Travel - www.BonVoyageTravel.com Cove Mortgage - www.CoveMortgage.com Mattress Mattress - www.MattressMattress.com Israel Tours - www.Israeltoursforchristians.com Briar Design & Construction - www.Briarrenos.com Spa Utopia - www.SpaUtopia.ca Direct Buy - www.Directbuy.com Crystal Clear Water - www.crystalclearh2o.ca Cummins - www.Cummins.com The Hockey Shop - www.TheHockeyShop.com Prestigious Properties - www.PrestProp.com Ralph's Auto Supply - www.Ralphsauto.com Royal City Jewelers & Loans - www.Rcj.ca Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca SureSlim - www.SureSlim.ca Surrey Golf Club - www.SurreyGolf.com Tell Del - www.TellDel.com Tourism Surrey - www.TourismSurrey.com
Just to name a few…
Success Profile
We love it when we can talk about companies doing great things here in our province of BC. This week we feature a company right in our own back yard at Simon Fraser University, 4D LABS
4D LABS is an advanced materials science and engineering research institute. They focus on accelerating the design, development, demonstration, and delivery of advanced functional materials and Nano scale devices. Their flexible business model is designed to provide academic and industrial researchers with convenient, cost-effective access to their $41-million institute.
4D LABS is solving real-world material science problems and helping BC industry stay competitive.
To find out more visit them online at www.4DLabs.ca
Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
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