Dear %%First Name%%,
We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has a community of 88,491 subscribers.
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Motivation From The Top of Everest
This week we share an powerful message from Erik Weihenmayer. Eric is a mountain climber and Mount Everest conqueror, that in itself is impressive, but there is more to Eric. He's blind!
If you have ever tried rock climbing you will appreciate how challenging, physically and mentally it can be. Now imagine climbing the most challenging mountain in the world, Mount Everest and you are blind. That is what Erik did!
Here is our latest 15 sec spot for South Centre VW in Calgary
Erik's message is great motivation for our personal and business lives.
One of the questions that I get asked a lot is how I found the courage to start rock climbing, given the many dangers it presents to a blind person. It all happened one weekend when the Carroll Center for the Blind took us rock climbing not too long after I lost my sight. I absolutely fell in love with the sport.
To me it was the definition of adventure. It wasn’t like sitting on the back of a tandem bike and just peddling. It took strategy. It took brainpower to figure out how to connect the pieces of the holds on the rock, and to negotiate myself around the face.
Although I wasn’t able to see where I was going, I was able to feel it with my hands and feet—sort of mapping out a route—almost like solving a puzzle in the rock in order to get to the top. The textures of the rock beneath my hands, the amazing patterns of hot and cold with the sun and the shade—I thought, this is adventure!
I left a lot of blood and skin on the face of that rock the first time, but I got to the top and realized I would never again catch a baseball or make a lay-up. But in front of me were lifetimes of opportunity. And standing at the top, feeling the sun on my face and the texture of the rock under my hands and the sounds of openness all around me, my life was reborn.
I’ve always felt there has to be a solution to every problem. There has to be a way forward. Being blind I figured the only thing I could do is just forge ahead and try to reach my potential and live as full a life as I could.
Overcoming the Fear of the Unknown
I don’t see myself as being all that different than anyone else. There are people with disabilities doing some amazing things. They may not be climbing or hanging from their fingertips off the side of a mountain, but they’re doing some amazing things to make a difference. I just picked something that hadn’t been done before.
When you do something that has never been done, there’s a tremendous fear because, in a way, you’re walking into a black hole and creating your own way forward. It forces you to develop your own systems and surround yourself with the right team. Yes, it’s completely uncharted territory, but that’s where the excitement is.
Importance of Vision and Dreaming Big
Some people get into a rut where they’re just sort of surviving. I think you have to look forward and try to create a vision of what you’re going to do. Think about your life, your vision, and what kind of impact you want to have on the world and what kind of life you want to lead. It’s really a manifestation of your values.
Your vision will guide you, especially when times are tough, because when you can’t see ahead and you’re doubting yourself, that’s when you really need to understand why you are doing what you are doing and why it is so important. I believe in creating a vision for your life to help you stay true to what you want your life to become.
And it’s hard to do that when you’re facing lots of adversities and lots of doubt. It’s hard to stick with that vision. It takes a lot of courage and discipline to live within the framework of that vision so that it just doesn’t become a bunch of words.
Failure Is the Best Teacher
It really bothers me when I see people who don’t learn from their failures; they just keep making the same mistakes over and over again. I think it’s because they haven’t created the right system and foundation through those failures. On the other hand, I think sometimes if you fail and you learn some key fundamentals through that failure, it just gets you closer to what you want to do.
The year before we made it to the top of Mount Everest, the highest peak in the world, we failed in our first attempt. You fail 50 percent of the time when you climb mountains. I failed the first time at Aconcagua, which is in the Andes and the highest peak in the Western Hemisphere. I learned a lot that eventually got me to the summit the next year. I failed on Mount Kenya the first year. And yes, I could blame it on the weather, but I also can blame a few things that I did wrong as well as things I didn’t face.
The year before we made it to the top of Everest we went to a peak nearby called Ama Dablam and made all sorts of failures as a team. But we needed to make those errors; we needed to fall short because we had no pressure to succeed. We learned from those mistakes and became a better, stronger team for the next year. We didn’t write ourselves off because we had built a foundation and team strengths that could carry us to the summit of Everest. I think sometimes when someone fails they are on the brink of something great. Failure and success is not cut and dry. There’s a lot of alchemy that goes into it.
Believe in Yourself
I must admit that bucking the many naysayers is fun. It can give you that extra motivation you need. But I’m careful not to be motivated too much by that kind of negativity. I don’t want to go out and do things just because people say I can’t because that becomes just as reactionary as their comments.
I want to stay motivated by what I think is important internally and be motivated by a sense of discovery—by a sense of what is possible for me and my team. You look at the things that are important to you, and maybe the world sees them as impossible or improbable, but you can’t let that squash your hopes and dreams. Find a way to move forward and create a plan that is realistic for you.
Critics said I had no business being up on Mount Everest and that I was going to kill myself or severely slow my team down and become a huge liability. I knew those people who spoke out were experts on climbing and on Everest itself. But they didn’t know anything about me. And I trusted the people who really mattered: my rope team. Everyone gets affected by negativity in some way or another. And you’ll get squashed if you’re surrounded by it.
You need people who are there for you and believe in you. And through it all, you must maintain your vision, because it will guide you like an internal compass.
If your business needs new vision, give us a call. We're here to help!
Have a great week unless you choose otherwise.
Drago
(Follow us on twitter now @AdamAdGroup)
PS - Many of you know that my 12 year old son Caleb has Type 1 Juvenile Diabetes. We are getting ready to participate in The TELUS Walk For a Cure on June 10th and Caleb has set a goal to raise $10,000 for the Juvenile Diabetes Research Foundation. We have only one more week left in our efforts and could really use your support to help us get Caleb's message out. We are currently at $5895 raised. We know there are many worthy causes out there to support, but we would be extremely grateful if you would consider helping us achieve Caleb's goal!
To find out more you can visit our fund raising page by Clicking Here
or you can copy and paste this link into your browser : http://jdrfca.donordrive.com/index.cfm?fuseaction=donorDrive.participant&participantID=142527
Thank You in advance for your consideration and support!
PPS - We just finished some new TV spots for South Centre Volkswagen. The spots were designed to stand out in 15 sec presentation to deliver brand awareness and memorability. Complex production, with a simple presentation that appeals to all market segments for this Volkswagen dealer in Calgary.
SCVW - Hands Click Here
SCVW - Call Out Click Here
SCVW - Offer Spot Click Here
We are very big on "Content Creation" marketing and strategies for our clients. Here is the latest example from one of our clients, West Coast Mazda. Click Here
Here is another example from Sherwood Park Dodge. Click Here!
For our friends in the car industry - If you own or manage a car dealership and have ever hired an "SEO Agency", you'll want to read this recent post on our blog. "Machines Don't Buy Cars"
Please Click on the banner below to have a look around at our new program, MyBrandit and let us know what you think!
Testimonial Of The Week - “I met Drago Adam in the summer of 2008 and feel like I have known him for 10 years. We have done work together, he has always been there for us with marketing support, we have spent time socially and he has become a wonderful friend. Drago is a man of integrity. In a world where trust is a rare commodity it is comforting to find a business man like Drago. I would highly recommend Drago and his company. He is innovative, bright, and a great listener and his Monday Morning Motivator is a great way to start the week!” (Kevin MacDonald)
We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 89,491 people.
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To see our newsletter archives Click Here! or copy and paste the following link into your browser http://adamadgroup.com/newsletter-archive/
Please meet some of our fabulous clients or view their commercials at our YouTube Channel:
4D LABS - www.4Dlabs.ca
Dominion Lending - www.dominionlending.ca
Sherwood Park Dodge - www.Sherwoodparkdodge.com
Ask Scott - www.AskScott.ca
West Coast Mazda - www.westcoastmazda.ca
South Centre Fine Cars - www.southcentrefinecars.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Ken Evans Ford - www.kenevansford.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com
Just to name a few…
Success Profile
We love it when we can talk about companies doing great things here in our province of BC. This week we feature a company right in our own back yard at Simon Fraser University, 4D LABS
4D LABS is an advanced materials science and engineering research institute. They focus on accelerating the design, development, demonstration, and delivery of advanced functional materials and Nano scale devices. Their flexible business model is designed to provide academic and industrial researchers with convenient, cost-effective access to their $41-million institute.
4D LABS is solving real-world material science problems and helping BC industry stay competitive.
To find out more visit them online at www.4DLabs.ca
Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 - 8886 or 866 923 - 6477
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