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The Golden Ticket
This week we share a message from one of our favorite authors and sales trainers, Jeffrey Gittomer. Too often in life and business we think we need something extra to achieve success and results, when often all we had to do was look at and develop what we already possessed. Hopefully Jeffrey's message will help you identify your, Golden Ticket!
Here is our latest 15 sec spot for South Centre VW in Calgary

Your Golden Ticket is Within Your Grasp. You May Already Have It
AUTHOR'S NOTE: This article came about because of a spam email I received claiming that "excellent communication is the golden ticket," and all you have to do to get it (you guessed it), is give them some of your gold. I mentally corrected the concept... It's not excellent communication. It's transferrable communication! And my thoughts about a golden ticket went on to become this...
Who is Roald Dahl?
He wrote Charlie and the Chocolate Factory in 1964. You may have seen Willy Wonka & the Chocolate Factory, the original starring Gene Wilder, or Charlie and the Chocolate Factory, the darker version (not dark chocolate) with Johnny Depp.
The book and movies focus around a slightly nutty entrepreneur, a chocolate factory, tiny workers, and a contest to find one of the five "golden tickets" inside Wonka's chocolate bars. Almost like a lottery, if you got a Golden Ticket, the reward was an all-day tour of the secret candy factory by Willy Wonka himself.
Charlie Bucket, the hero and ideal child, was one of the five winners. The other four children were spoiled brats, and as they went on the factory tour they revealed their greed, or misbehaved in such a way as to be punished or banished. Charlie Bucket was the winner of the tour, and was rewarded with the entire factory and empire. Not a bad days work!
But there's much more to this children's story. There are lessons to be learned, both in sales and in life. Charlie Bucket was an impoverished kid with a vision and a belief. You may call it a dream - but his vision and belief were so strong, he made them a reality. He was certain he would find the golden ticket, in spite of his doubting family. And he did.
Looking for your golden ticket?
Hoping for it? Have doubters? What's your vision of it? How strong is your belief for it? Maybe you already have a golden ticket. Maybe more than one.
NOTE WELL: A golden ticket is NOT a winning lottery ticket. It doesn't have to be money. But it may lead you to money by turning your gold into wealth.
Here are several areas to evaluate as you begin the search for your golden ticket. There may be several golden tickets you already possess but you haven't yet realized their value.
1. Communication that's transferrable. Who is acting on your words?
2. Customers that are loyal and give repeat business without a bid or quote. How many of your customers fit into that category?
3. Customers who give referrals without you asking for them. How many referrals did you earn last month? As many as you wanted? What are you doing about it?
4. Prospective customers who call and want to buy. How many unsolicited referrals did you get last month? Ouch!
5. Followers who re-tweet you. Do you understand the power of Twitter is in the re-tweet?
6. Customers who post positive things on your business Facebook page. Do you even have a business Facebook page?
7. People who watch your videos on YouTube. How many testimonial videos are on your YouTube channel? Not enough!
8. People who ask to connect with you on LinkedIn. Do you have more than 500 connections that you "value message" weekly?
9. People who subscribe to your email magazine. If you've been thinking of starting your own e-zine, but you're not sure where, how, or what, go to www.aceofsales.com. Mystery resolved.
10. People who subscribe to your blog. No blog either? Yikes! Blogspot.com and wordpress.com are both no cost (except for your labor), and come with complete instructions. Launch!
11. Your reputation in your business and in your community. This is more profound. Maybe most profound. What are you known for? What are you known as? What is your image?
12. Your personal assets. Not your material things. Golden tickets are found among your intellect, your health, your personal development, your drive, your dedication, your creativity, and other priceless intangibles.
13. Your inner circle of friends and connections. People who encourage you and lift your spirits. People who help you without expectation.
14. Your YES! Attitude. This is the foundation for finding and taking advantage of your ticket. Your YES! Attitude is not an option. It's gold.
15. The random acts of kindness you perform. Doing things that make others feel good, make you feel GREAT! They're the best one-a-day vitamins in the universe.
15.5 Your family. Family strength compounds personal strength. Family is both gold and golden. It's love at its unconditional best.
As an aid to your self-discovery, it may be time to read or re-read the Russell Conwell lecture Acres of Diamonds. It gives an interesting perspective to those in search of their diamonds, their gold, or their golden ticket. Or yours.
Acres of Diamonds has been in the public domain for years. It's easy to find a copy on the Internet. The best version I've found, which contains historical background and interesting facts on Conwell's life, is here: http://www.igniteyouressence.com/ebooks/AcresOfDiamonds.pdf
If your business needs help finding it's golden ticket, give us a call. We're here to help.
Have a great week unless you choose otherwise.
Drago
(Follow us on twitter now @AdamAdGroup)
PS - Many of you know that my 12 year old son Caleb has Type 1 Juvenile Diabetes. This past weekend we participated in The TELUS Walk For A Cure.
Caleb's goal was to raise $10,000 for the Juvenile Diabetes Research Foundation and we came up a bit short raising $6500. We have participated in the TELUS Walk For A Cure for the last three years and found out that Caleb has been able to raise a total of over $24,000 for the JDRF.
We would like to express our most sincere thanks as a family to you all for your generosity, support and best wishes to Caleb. Your support has been a great example and life lesson for Caleb, that you can do amazing things if you try and aren't afraid to ask others for help. From our family and all the others who are affected by diabetes we can't thank you enough for your support!!
PPS - We just finished some new TV spots for South Centre Volkswagen. The spots were designed to stand out in 15 sec presentation to deliver brand awareness and memorability. Complex production, with a simple presentation that appeals to all market segments for this Volkswagen dealer in Calgary.
SCVW - Hands Click Here
SCVW - Call Out Click Here -
SCVW - Offer Spot Click Here -
We are very big on "Content Creation" marketing and strategies for our clients. Here is the latest example from one of our clients,
West Coast Mazda. Click Here
Here is another example from Sherwood Park Dodge. Click Here!
For our friends in the car industry - If you own or manage a car dealership and have ever hired an "SEO Agency", you'll want to read this recent post on our blog. "Machines Don't Buy Cars"

Please Click on the banner below to have a look around and let us know what you think!

Testimonial Of The Week - “I met Drago Adam in the summer of 2008 and feel like I have known him for 10 years. We have done work together, he has always been there for us with marketing support, we have spent time socially and he has become a wonderful friend. Drago is a man of integrity. In a world where trust is a rare commodity it is comforting to find a business man like Drago. I would highly recommend Drago and his company. He is innovative, bright, and a great listener and his Monday Morning Motivator is a great way to start the week!” (Kevin MacDonald)
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Please meet some of our fabulous clients or view their commercials at our YouTube Channel: or paste the following link into your browser http://www.youtube.com/user/10ogard
4D LABS - www.4Dlabs.ca Dominion Lending - www.dominionlending.ca Sherwood Park Dodge - www.Sherwoodparkdodge.com Ask Scott - www.AskScott.ca West Coast Mazda - www.westcoastmazda.ca South Centre Fine Cars - www.southcentrefinecars.com BC Hyundai Dealers - www.HyundaiCanada.com North Shore Acura - www.NorthShoreAcura.com Ken Evans Ford - www.kenevansford.com Cold-FX - www.Coldfx.com Jim Pattison Toyota - www.jptoyota-surrey.com Spraggs & Company - www.AskTom.ca Jim Pattison Hyundai - www.jpautogroup.com Capital Direct - www.CapitalDirect.ca Jim Pattison Lexus - www.jimpattisonlexus.com Happy Honda - www.HappyHonda.com Watkin Motors - www.WatkinMotors.com Buist Motors - www.Buistmotors.com The King Of Floors - www.KingOfFloors.com Bon Voyage Travel - www.BonVoyageTravel.com Cove Mortgage - www.CoveMortgage.com Mattress Mattress - www.MattressMattress.com Israel Tours - www.Israeltoursforchristians.com Briar Design & Construction - www.Briarrenos.com Spa Utopia - www.SpaUtopia.ca Direct Buy - www.Directbuy.com Crystal Clear Water - www.crystalclearh2o.ca Cummins - www.Cummins.com The Hockey Shop - www.TheHockeyShop.com Prestigious Properties - www.PrestProp.com Ralph's Auto Supply - www.Ralphsauto.com Royal City Jewelers & Loans - www.Rcj.ca Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca SureSlim - www.SureSlim.ca Surrey Golf Club - www.SurreyGolf.com Tell Del - www.TellDel.com Tourism Surrey - www.TourismSurrey.com
Just to name a few…
Success Profile
We love it when we can talk about companies doing great things here in our province of BC. This week we feature a company right in our own back yard at Simon Fraser University, 4D LABS
4D LABS is an advanced materials science and engineering research institute. They focus on accelerating the design, development, demonstration, and delivery of advanced functional materials and Nano scale devices. Their flexible business model is designed to provide academic and industrial researchers with convenient, cost-effective access to their $41-million institute.
4D LABS is solving real-world material science problems and helping BC industry stay competitive. To find out more visit them online at www.4DLabs.ca
Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com or call 604 937 - 8886 or 866 923 - 6477
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