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Principles of Performance
This week we share some performance principles from one of our favorite motivators, Zig Ziglar. Zig's wisdom is a foundation for us to incorporate to perform at our best.
(A fun video from Sherwood Park Dodge about the customer's buying experience! If your dealership hasn't entered the era of "Content Creation" give us a call to find out more!)
 Much of success is about performance. It’s about what we do and what we are able to inspire others to do. There are some simple performance principles I have learned in my life, and I want to share them with you. They really bring success, and what it takes to be successful, into sharp focus. They are also the basis for developing and maintaining an expectation of success.
The Five Principles of Performance 1. We generally get from ourselves and others what we expect. It is a huge fact that you will either live up or down to your own expectations. If you expect to lose, you will. If you expect to be average, you will be average. If you expect to feel bad, you probably will. If you expect to feel great, nothing will slow you down. And what is true for you is true for others. Your expectations for others will become what they deliver and achieve. As Gandhi said, “Be the change you wish to see in the world.”
2. The difference between good and excellent companies is training. The only thing worse than training employees and losing them is to not train them and keep them! A football team would not be very successful if they did not train, practice, and prepare for their opponents. When you think of training as practice and preparation, it makes you wonder how businesses survive that do not make significant training investments in their people.
Actually, companies that do not train their people and invest in their ability don’t last. They operate from a competitive disadvantage and are eventually gobbled up and defeated in the marketplace. If you want to improve and move from good to excellent, a good training strategy will be the key to success.
3. You find what you look for in life. If you look for the good things in life, you will find them. If you look for opportunities to grow and prosper, you will find them. If you look for positive, enthusiastic friends and associates who will support you, you will find them. On the other hand, if you look for ways to cheat, you will cheat. If you look for ways to justify leaving your spouse, you will find them. If you look for justifiable reasons to hold a grudge against another person, you will find those, too. It is a natural tendency of us all to look for things that will justify what we think we need or want. If you are not living by the foundation stones of honesty, character, integrity, faith, love, and loyalty, you will be drawn to seeking selfish gratification, and that leads to misery and unfulfilled dreams. Whatever you have will never be enough. Always look for the good and for ways to help others.
4. Never make a promise without a plan. Far too many people make promises they can never keep. They may have the best intentions in the world to keep their promise, but if they have not made a plan to keep it, they will not be able to do it. Business leaders who make promises to their employees will not honor them if they do not create a plan on how the promises will be kept. If you make a future commitment, you must understand and be willing to do whatever it takes to complete that commitment. One of the reasons marriage commitments fail so frequently is because the husband and wife do not understand what it takes to have a great marriage. They do not plan for or understand the sacrifices each must make for the other to enable a long-lasting relationship.
5. Happiness, joy, and gratitude are universal if we know what to look for. I believe you can have everything in life you want if you will just help enough other people get what they want. All people want happiness and joy in their life, but you have to know what produces real happiness and how to do the things that produce it. The moment you begin to worry about the things you want and the things you don’t have in life is the moment you will lose your gratitude for what you actually have. If you are ungrateful, you will never be satisfied or content or joyful about your life. The greatest source of happiness is the ability to be grateful at all times.
The Right Attitude Obviously, the right attitude to expect the best in your life is a positive attitude. But I want to be very clear that the kind of positive attitude I describe is not one that is contrived or falsely manufactured to impress or manipulate others. The positive attitude I talk about is one that you are filled with, and when you are jostled, it just spills out! What I’m saying is that a genuine positive attitude is part of who you are at your core.
If you have a bad attitude, it is a reflection of who you are, as well. It’s a “heart condition,” and to get rid of that bad attitude, you need a change of heart. I would be remiss if I did not encourage you by saying that God is the most amazing heart surgeon available to us all. He does not just repair a bad heart; He can give you a new one that your body will not reject. The new heart He provides will produce love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control in your life. When you have those characteristics and qualities in your life, you will be rightfully positioned to know beyond a shadow of a doubt that you are truly born to win.
Have a great week unless you choose otherwise!
Drago (Follow us on twitter now @AdamAdGroup) PS - We were recently interviewed by Hank Leis, executive director of Metanoia Magazine. To see and read the interview please Click Here you can also read the electronic version of Metanoia Magazine by Clicking Here PPS - We are committed to helping businesses become better marketers. One way we do that is through a process of helping clients make their websites better user experiences for visitors. Having video testimonials on your website is one way to engage potential customers, here is an example from Syspro of a unique way to create testimonials without the cost of filming or travel. Drop us a line if you would like to find out more.

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Testimonial Of The Week - The Adam Ad Group has helped our company add new business despite being in the middle of a declining market. By using a targeted approach and messaging directly to these targeted markets, they have created a campaign that not only increased our business, but brought in exactly the type of customer that has helped us improve. Drago is always working with us to find and develop new programs and even created a program through Global TV to garner additional exposure. Prior to 2007 the Surrey Golf Club was ranked #4 for rounds played in the Lower Mainland and with the help of the Adam Ad Group we have been #1 for every year since 2007. Hats off to Drago and his team for the great leg up on the competition. (Brian Young - Chief Operating Officer, Surrey & Delta Golf Clubs) We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 90,061 people. To Sign Up For The MMM simply send an email to drago@adamadgroup.com with the word subscribe in the subject line. We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here! or copy and paste the following link into your browser http://adamadgroup.com/newsletter-archive/ Please meet some of our fabulous clients or view their commercials at our YouTube Channel: 4D LABS - www.4Dlabs.ca Dominion Lending - www.dominionlending.ca Sherwood Park Dodge - www.Sherwoodparkdodge.com Ask Scott - www.AskScott.ca West Coast Mazda - www.westcoastmazda.ca South Centre Fine Cars - www.southcentrefinecars.com BC Hyundai Dealers - www.HyundaiCanada.com North Shore Acura - www.NorthShoreAcura.com Ken Evans Ford - www.kenevansford.com Cold-FX - www.Coldfx.com Jim Pattison Toyota - www.jptoyota-surrey.com Spraggs & Company - www.AskTom.ca Jim Pattison Hyundai - www.jpautogroup.com Capital Direct - www.CapitalDirect.ca Jim Pattison Lexus - www.jimpattisonlexus.com Happy Honda - www.HappyHonda.com Watkin Motors - www.WatkinMotors.com Buist Motors - www.Buistmotors.com The King Of Floors - www.KingOfFloors.com Bon Voyage Travel - www.BonVoyageTravel.com Cove Mortgage - www.CoveMortgage.com Mattress Mattress - www.MattressMattress.com Israel Tours - www.Israeltoursforchristians.com Briar Design & Construction - www.Briarrenos.com Spa Utopia - www.SpaUtopia.ca Direct Buy - www.Directbuy.com Crystal Clear Water - www.crystalclearh2o.ca Cummins - www.Cummins.com The Hockey Shop - www.TheHockeyShop.com Prestigious Properties - www.PrestProp.com Ralph's Auto Supply - www.Ralphsauto.com Royal City Jewelers & Loans - www.Rcj.ca Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca SureSlim - www.SureSlim.ca Surrey Golf Club - www.SurreyGolf.com Tell Del - www.TellDel.com Tourism Surrey - www.TourismSurrey.com Just to name a few…
Success Profile
This week's success profile is Brad Hansen and his team at West Coast Mazda. West Coast Mazda in Pitt Meadows, BC has been serving the lower mainland for almost 25 years. They are proud members of the President's Club and recipients of the prestigious Dealer of Distinction award for becoming No. 1 in sales, service and customer satisfaction. Their commitment to their customers has led to an extensive renovation of their dealership located at 20000 Lougheed Highway. Brad and his team extend a warm invitation to come down and check out all their newest arrivals or get your Mazda serviced at their newly renovated facility. West Coast Mazda is proud to be part of the West Coast Auto Group and want you to know they will not be out serviced or undersold. To find out more visit www.WestCoastMazda.com Can The Adam Advertising Group help your business, or do you have a success story we should hear about? Contact Drago Adam at drago@AdamAdGroup.com or call 604 937 - 8886 or 866 923 - 6477 Click Here! for our newsletter archive.
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