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Re-thinking Winning, Losing, & Being Your Best
This week we were motivated by the Olympics, the margin between winning a gold or silver medal or performing a personal best are so slight and the years of training that go into that one performance can be so euphoric or devastating.
In this week's MMM best-selling author and sales guru Jeffrey Gittomer shares his view on winning and losing and how that can help us in business and life!
Here is Gateway Toyota's latest video - 2013 Venza Review

A new perspective on winning… and losing.
Simon has autism. Simon loves to win. Actually Simon needs to win, and thrives on coming in first. Simon also HATES to lose, and some of his autistic symptoms manifest themselves when he can’t claim, “I WON!” or even, “I DID IT!”
You know how kids are. They’ll yell, “Race you to the tree!” when they’re already half way there, and in full stride. When they reach the tree they triumphantly scream, “I WIN! I WIN!” without regard for how they won. Simon is the epitome of that scenario.
Simon is eight years old. Yesterday, Simon and I were on his 6-foot-rim-height basketball court. He shot the ball twice, missed, and stomped off the court. Sulking against a nearby tree, I coerced him to return by offering him consolation and help.
NOTE: Sulking, not responding to communication, and being alone are natural tendencies in people with autism, especially children - but they can sometimes be mitigated.
I got Simon back on the basketball court by offering him “the secret” of making more baskets. The lure of making a basket was evidently more attractive than resisting my coaxing. I lifted him up, and let him dunk the ball. He smiled, thought about it, and said, “I can’t be lifted every time. I have to do it myself.”
He’s correct, but I gave him a temporary win - a fleeting “feel good” moment. You can argue whether I did the right thing or the wrong thing, but my goal was to get him to return, get a basket, and feel better about himself. I did, he did, we did.
After making the basket, he took off running. “I’ll race you to the corner!” He won, and told me so. Twice.
Winning isn’t everything. Or is it?
Kids wanna win every time. Period. Adults want to win too, but realize they can’t win every time. Especially in sales and business.
THOUGHT: Do you need to win, or just do your best?
If you’re a runner who has run a road race, it’s likely you didn’t win the race. But you may have run your best time! Road races are about being and doing your personal best, and it’s a classic example that parallels selling.
Both require lots of preparation, specialized training, a great attitude, the thrill of competing, and the exuberance of finishing the race. No sulking or blaming.
Salespeople and business people are NOT alone, even though you may think you are. In a 10K road race, even though you compete alone, you still have people handing you water every mile and cheering you on.
It’s being and doing your BEST first, in order to have the possibility of winning second. Winning is also vital to how you handle not winning.
Resilience is paramount in everything you are and do in the game of life - especially sales life and sales leadership. In a game where you only win 3 out of 10 times, at best, you need to have a winning game plan (or a losing game plan) for the other seven. (Unless you’re still cold calling…Then you need a winning/losing game plan for 99 out of 100 times.)
Here are a few suggestions for re-thinking winning, losing, and being your best:
- Learn and strategize how to win next time rather than lamenting the loss this time.
- Spend as much time planning more practice as you do telling everyone how you lost one you should have won, and adding the blame, “If it wasn’t for blah, blah, blah, I would have won.”
- Talk to people that win more than you do. And build winning relationships with them by sharing your best strategies. Maybe even give them a lead or two, or a shared commission.
Simon is not my child, but I love him. He has taught me so many lessons about patience, stubbornness, frustration, losing, winning, achieving, trying, rewards, smiling, and hugging that I lost count.
The next time you lose, ask yourself this simple yet all-powerful question: Did I do my BEST? If you did, the wins will begin to come.
If your business needs help doing its best, give us a call. We're here to help!
Have a great week unless you choose otherwise.
Drago (Follow us on twitter now @AdamAdGroup) PS - We were recently interviewed by Hank Leis, executive director of Metanoia Magazine. To see and read the interview please Click Here you can also read the electronic version of Metanoia Magazine by Clicking Here PPS - We are committed to helping businesses become better marketers. One way we do that is through a process of helping clients make their websites better user experiences for visitors. Having video on your website is one way to engage potential customers and makes your website at least 70% more sticky to new visitors. Here is a recent video we did for 4D LABS at Simon Fraser University. Drop us a line if you would like to find out more about how video can help your business!
PPPS - Here is video series we just completed for the law firm Feller & Associates, we created a campaign called, Tell Del. You can see all the video's in the series on their You Tube Channel.

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Testimonial Of The Week - The Adam Ad Group has helped our company add new business despite being in the middle of a declining market. By using a targeted approach and messaging directly to these targeted markets, they have created a campaign that not only increased our business, but brought in exactly the type of customer that has helped us improve. Drago is always working with us to find and develop new programs and even created a program through Global TV to garner additional exposure. Prior to 2007 the Surrey Golf Club was ranked #4 for rounds played in the Lower Mainland and with the help of the Adam Ad Group we have been #1 for every year since 2007. Hats off to Drago and his team for the great leg up on the competition. (Brian Young - Chief Operating Officer, Surrey & Delta Golf Clubs) We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 90,973 people. To Sign Up For The MMM simply send an email to drago@adamadgroup.com with the word subscribe in the subject line. We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here! or copy and paste the following link into your browser http://adamadgroup.com/newsletter-archive/ Please meet some of our fabulous clients or view their commercials at our YouTube Channel: 4D LABS - www.4Dlabs.ca Dominion Lending - www.dominionlending.ca Sherwood Park Dodge - www.Sherwoodparkdodge.com Ask Scott - www.AskScott.ca South Centre Fine Cars - www.southcentrefinecars.com West Coast Mazda - www.westcoastmazda.com Kia West - www.kiawest.com BC Hyundai Dealers - www.HyundaiCanada.com North Shore Acura - www.NorthShoreAcura.com Ken Evans Ford - www.kenevansford.com Cold-FX - www.Coldfx.com Jim Pattison Toyota - www.jptoyota-surrey.com Spraggs & Company - www.AskTom.ca Jim Pattison Hyundai - www.jpautogroup.com Capital Direct - www.CapitalDirect.ca Jim Pattison Lexus - www.jimpattisonlexus.com Happy Honda - www.HappyHonda.com Watkin Motors - www.WatkinMotors.com Buist Motors - www.Buistmotors.com The King Of Floors - www.KingOfFloors.com Bon Voyage Travel - www.BonVoyageTravel.com Cove Mortgage - www.CoveMortgage.com Mattress Mattress - www.MattressMattress.com Israel Tours - www.Israeltoursforchristians.com Briar Design & Construction - www.Briarrenos.com Spa Utopia - www.SpaUtopia.ca Direct Buy - www.Directbuy.com Crystal Clear Water - www.crystalclearh2o.ca Cummins - www.Cummins.com The Hockey Shop - www.TheHockeyShop.com Prestigious Properties - www.PrestProp.com Ralph's Auto Supply - www.Ralphsauto.com Royal City Jewelers & Loans - www.Rcj.ca Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca SureSlim - www.SureSlim.ca Surrey Golf Club - www.SurreyGolf.com Tell Del - www.TellDel.com Tourism Surrey - www.TourismSurrey.com Just to name a few…
Success Profile
This week's success profile is Brad Hansen and his team at West Coast Mazda. West Coast Mazda in Pitt Meadows, BC has been serving the lower mainland for almost 25 years. They are proud members of the President's Club and recipients of the prestigious Dealer of Distinction award for becoming No. 1 in sales, service and customer satisfaction. Their commitment to their customers has led to an extensive renovation of their dealership located at 20000 Lougheed Highway. Brad and his team extend a warm invitation to come down and check out all their newest arrivals or get your Mazda serviced at their newly renovated facility. West Coast Mazda is proud to be part of the West Coast Auto Group and want you to know they will not be out serviced or undersold. To find out more visit www.WestCoastMazda.com
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