Dear %%First Name%%,

We hope you've been enjoying your  Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has a community of 91,505 subscribers.

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The 11th Spice

This week we share an excellent message from Perry Marshall on the success and historical background of Colonel Sanders. Sometimes the only thing missing from us having outstanding success and achievements is that 11th spice!
 
Maybe you've heard the story of 1000 restaurant owners who rejected Colonel Sanders' Fried Chicken proposal, and Prospect #1001 who finally said "yes."  BUT... did you ever hear the story behind the story?

This is a good one. An old photocopier salesman, who called on Colonel Sanders back in the 60's, passed this along to me.

Here is Sherwood Park Dodge's latest video - 2013 Dodge Dart




The real story is:

The Colonel had a restaurant in Corbin, Kentucky, which had been doing very well.  A new interstate highway was planned to bypass the town of Corbin.  Seeing that his business was about to dry up, the Colonel auctioned off his operations. After paying his bills, he had nothing to live on except his $105 Social Security checks.

In 1952, confident of his chicken recipe, he began crisscrossing the country in his car, making an offer to restaurant owners: He would walk into a restaurant, announce to the owner, "I bet my chicken recipe is better than yours" and propose a cook-off.   (The chicken provided by the restaurants he visited, using his recipe, was part of his plan for feeding himself during those lean days.)   If the owner was favorable, he would "franchise" his chicken recipe to them at 5 cents per chicken.

In all, just over 1000 restaurants turned him down, without one successful deal.  Then one day he was having his daily cooking duel with a bar owner, who said to him, "Sir, I'm trying to sell beer, not chicken. This stuff needs to be a whole lot saltier so customers will get thirsty and buy beer!" So he grabbed the salt shaker, poured some salt on, and took another bite. "Now THIS is GREAT," he said. "If you'll add salt to this recipe, I'm a taker!"

The Colonel took a bite and spit it out -- it was terrible! But Colonel Sanders had been on a NO SALT DIET for 30 years, so his tastes were obviously different than everyone else's. The Colonel wasn't stupid! He might not like the salt, but it was better than poverty. Thus began the Colonel's enormously successful Kentucky Fried Chicken legacy.

Here's the kicker: At one time, if you bought a box of Kentucky Fried Chicken, here's what it said on the side: "When Colonel Sanders added the 11th spice, he instantly knew it was the best chicken he'd ever had."

Of course they didn't tell you what spice it was.

This is so instructive.

First of all, Colonel Sanders could have made 1000 MORE presentations, driven his car until the transmission fell out, spent every dime of those $105 Social Security checks, prayed for success and recited positive affirmations every morning in front of the mirror. But he still would have come up empty handed, had he not been willing to change his recipe!

Secondly, although the recipe he so passionately believed in was the best recipe for HIS taste buds, it was not the recipe that his customers really wanted. Without a recipe that the customers wanted, no amount of effort or persistence would make it work. With the right recipe, he was unstoppable.

Third, the recipe he had before he added salt was ALMOST right. It was VERY, VERY CLOSE to what it needed to be. Adding salt to a lousy recipe wouldn't have helped much. So all the effort he expended developing the original recipe was worthwhile.

Fourth: Persistence DID pay off, but not the way we might expect it to. Sometimes we're looking for the magical day when our persistence, and the sheer number of people we talk to, leads us to the RIGHT person who will say "Yes" and open wide the doors to success. But for Colonel Sanders, playing the "Numbers Game" was not the key. The real key was bumping into someone with the audacity to suggest something different, and for the Colonel to be eager enough for a breakthrough to change his recipe.

Fifth, the magical ingredient was ordinary table salt. Salt, all by itself, is worthless as a food item. Chicken, all by itself, is pretty bland, and may not even do the trick with 10 other perfectly good spices. Put them together, though, and you've got a real winner!

Never overlook the possibility of combining very ordinary things to create something "entirely new."

Finally, motivation and hard work alone are rarely (if ever) enough to accomplish a challenging goal. Innovation, flexibility, careful listening, endless experimentation, and the setting aside of egos and old paradigms are all equally important.

In my own case, I worked for several years in both corporate and direct selling. I had essentially two priorities in mind: motivation and people skills. I was enamored with these two virtues, and spent the majority of my working time pounding the phone, making cold calls, working very hard to get in front of anyone who could fog a mirror, and all that other drudgery that entry-level salespeople normally deal with. Despite all of the effort, the motivational tapes and the people skills books, there were still too many days of heroic effort and no reward. My wallet was still, inexplicably, full of hungry moths.

But then things started to dramatically turn around. It was the result of two things: 1) I started to learn how to use marketing, low cost advertising and the web to assist my sales efforts; 2) I found some people who were more able and willing to support my efforts from a "customer service" point of view, than the group I was working for previously.

Great marketing almost always includes the addition of some 11th spice. An ordinary ingredient that makes everything come together.

If your business needs help to make it all come together, give us a call. We're here to help!


Have a great week unless you choose otherwise.

Testimonial Of The Week - The Adam Ad Group has helped our company add new business despite being in the middle of a declining market. By using a targeted approach and messaging directly to these targeted markets, they have created a campaign that not only increased our business, but brought in exactly the type of customer that has helped us improve. Drago is always working with us to find and develop new programs and even created a program through Global TV to garner additional exposure. Prior to 2007 the Surrey Golf Club was ranked #4 for rounds played in the Lower Mainland and with the help of the Adam Ad Group we have been #1 for every year since 2007. Hats off to Drago and his team for the great leg up on the competition.

(Brian Young - Chief Operating Officer, Surrey & Delta Golf Clubs)




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Please meet some of our fabulous clients or view their commercials at our YouTube Channel:
 

4D LABS - www.4Dlabs.ca
Dominion Lending - www.dominionlending.ca
Sherwood Park Dodge - www.Sherwoodparkdodge.com
Ask Scott - www.AskScott.ca
South Centre Fine Cars - www.southcentrefinecars.com
West Coast Mazda - www.westcoastmazda.com
Kia West - www.kiawest.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Ken Evans Ford - www.kenevansford.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com

Just to name a few…

Success Profile

This week's success profile is Craig Shostak and his team at South Centre VW.

South Centre VW is steeped in rich history as it originally opened as Pados VW in the 1950's. Craig and his team's entire goal is to be dedicated to providing exceptional service, fair pricing and a relaxed car buying experience that has you telling your friends and family about it.

Their commitment to exceeding customer expectations and offering a wide variety of vehicles has lead to the decision of operating out of a new location.  While the date is not yet official, South Centre VW is hoping to be in their new location at 11527 29th Street SE for September 1st, 2012!

In both sales and service South Centre's exceptional staff are here to deliver for you, that's why they are called "The Power to the People Dealer"




To find out more visit them at www.SouthCentreVW.com 




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