Dear %%First Name%%,

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has a community of 92,658 subscribers.

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React, Respond & Recover

This week we share an excellent message from our favorite Sales Guru, Jeffrey Gitomer. Jeff's message is a great reminder about what it takes and what kind of attitude we need to build upon for us to accomplish great things in our lives. We all face difficulties and challenges in our lives, it's how think about and deal with those challenges that will set us apart for failure or success.

Here is Sherwood Park Dodge's 2013 Dodge Ram video




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I tweeted: "Resilience doesn't start with experience - it STARTS with attitude - your attitude."

It got more than 100 "re-tweets." Evidently people understood what I was saying and chose to tell others. But since Twitter only allows 140 characters, I wanted to elaborate on the word resilience because it has a much deeper meaning than I was able to provide in one tweet.

PICTURE THIS: Your boss says, "Make 100 cold calls this week." And the first 20 people you call hang up on you.
PICTURE THIS: You have one prospect left this month and if they don't buy, you don't make your quota. They call you and say, "We've decided to buy from your competition."
PICTURE THIS: You get an email from your boss telling you that they've revised the comp plan and unless you do 20% more you'll earn 20% less.
PICTURE THIS: You finally get an appointment with the biggest prospect you've ever had. They've agreed to see you for one hour. You arrive and the decision maker doesn't show up.

Those are all real-world sales occurrences that every one of you has experienced.

Resilience is how you react, respond, and recover from those situations.

It's important to note that all of these challenges test your mental strength. Resilience starts with your own strength of attitude. If you are easily dismayed, your self-confidence level is low, your self-esteem is lacking, or your self-image is in doubt - each of these PICTURE THIS circumstances is taken as a disaster. Your resilience level (on a 1-100 scale) is under 10.

And the ground between 10 and 100 is where your experience combined with your self-education is called into play. Attitude resilience challenges your thought process to get from a negative response of "woe is me" to a more positive response of "I can deal with this. I can overcome this. Here are a few ideas that I have right now that will help me... Here are the actions that I'm willing to make things better..." and most important, "I'm not going to let these events or situations cause me to think ill of myself, or put myself down."

And keep in mind that this is just the reaction part of resilience.

Once you've processed each one of these circumstances and reacted to them mentally, now it's time to respond to them. Your response is a combination of your attitude, your past experience, and your resilience.

Your inner strength manifesting itself in words and deeds.

Most people fail to understand that response is triggered by thought. If you want to use the term "knee-jerk response," it normally means response without thinking, especially in negative situations.

Each one of you has experienced a dumb response. Something like: "I'm doing the best I can," or "I'm just doing what I've been told," or some response that's excuse based rather than response based. Anyone can make an excuse. It takes a person of character to figure out what they can do, be in control of their own emotions, think quickly on their feet, and come up with something that is forward moving rather than self-defeating.

Something that's on the offense rather than being offensive. Something that states willingness rather than creates a defense. Something that says what you can do, not what you can't do. Something that states what could happen, rather than restates what just happened.

And keep in mind that this is just the response part of resilience.

Now it's time for your resilience to really shine. You've reacted in a positive way, you've responded in a positive way, and now you must recover in a personal way - not just with the people involved, but rather take stock in who you are as a person, and take the lesson in how this will help build you and build your character instead of looking around to see who is to blame, become defensive, or make some lame excuse about it or they - never taking responsibility for you.

Recovery lays the groundwork for the next reaction. Recovery after recovery builds the foundation of your resilience. Positive recovery after positive recovery builds a foundation of cement and concrete reinforced with steel rods.

You build your stature, you build your self-esteem, you build your self-reliance, you build your self-confidence, and you do it with inner strength combined with mental strength. You can call it fortitude or you can call it guts, but I'm challenging you to think of it as resilience - because it's going to happen more than once.

So I've given you react, respond, and recover. Let me add a .5 to this list of three. Integrity. Every time an opportunity arises, every time your character or your attitude is challenged and you react, respond, and recover in a positive way, you build personal integrity for who you are, and you seek to become.

You never have to talk about it. Others will see it and see that strength within you. Others will talk about you in a positive way, admire you in a verbal and silent way - and others will seek to follow you in an exemplary way.

Well, I seem to have used up my 140 characters. On a personal note, I'll confess that my resilience is challenged daily - not just as a salesperson, not just as a businessperson; but also as a father, grandfather, and a friend.

Resilience knows no boundaries. But every time an opportunity arises to build mine, I eagerly welcome it and all the lessons attached thereto.

I hope you do the same.

Have a great week unless you choose otherwise.

Drago

(Follow us on twitter now @AdamAdGroup)


PS - We are committed to helping businesses become better marketers. One way we do that is through Content Creation Strategies and video is a big part of that. Having video on your website benefits you in multiple ways - it creates engagement with visitors to your site. It helps your site to show up more frequently when people are doing searches on their mobile devices, and it helps your videos get more views on your YouTube channel which helps your Google rankings. If your business does not have a mobile version of your site and you don't have a YouTube channel set up you need to remedy that ASAP! Drop us a line a line to find out more.

Here is our latest video for South Centre VW





Here is our latest video for West Coast Mazda -

Please Click on the banner below to have a look around and let us know what you think of our MyBrandit program!

Testimonial Of The Week - The Adam Ad Group has helped our company add new business despite being in the middle of a declining market. By using a targeted approach and messaging directly to these targeted markets, they have created a campaign that not only increased our business, but brought in exactly the type of customer that has helped us improve. Drago is always working with us to find and develop new programs and even created a program through Global TV to garner additional exposure. Prior to 2007 the Surrey Golf Club was ranked #4 for rounds played in the Lower Mainland and with the help of the Adam Ad Group we have been #1 for every year since 2007. Hats off to Drago and his team for the great leg up on the competition.

(Brian Young - Chief Operating Officer, Surrey & Delta Golf Clubs)




We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 92,658 people.

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Please meet some of our fabulous clients or view their commercials at our YouTube Channel:


Sherwood Park Dodge - www.sherwoodparkdodge.com
West Coast Toyota - www.westcoasttoyota.com
West Coast Ford - www.westcoastfordlincoln.com
4D LABS - www.4Dlabs.ca
Dominion Lending - www.dominionlending.ca
Ask Scott - www.AskScott.ca
South Centre VW - www.southcentrevw.com
South Centre Fine Cars - www.southcentrefinecars.com
West Coast Mazda - www.westcoastmazda.com
Kia West - www.kiawest.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Ken Evans Ford - www.kenevansford.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com

Just to name a few…

Success Profile

This week's success profile is Craig Shostak and his team at South Centre VW.

South Centre VW is steeped in rich history as it originally opened as Pados VW in the 1950's. Craig and his team's entire goal is to be dedicated to providing exceptional service, fair pricing and a relaxed car buying experience that has you telling your friends and family about it.

Their commitment to exceeding customer expectations and offering a wide variety of vehicles has led to the decision of operating out of a new location. They have just moved to their brand new location at 11527 29th Street SE.

In both sales and service South Centre's exceptional staff are here to deliver for you, that's why they are called "The Power to the People Dealer"

To find out more visit them at www.SouthCentreVW.com 



Can The Adam Advertising Group help your business, or do you have a success story we should hear about?


Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 - 8886 or 866 923 - 6477


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