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Legacy Thinking
This week we wanted to talk about Legacy, what does it mean? and how should we think about. Imagine your funeral, not the brightest topic, to be sure, but one worth serious thought—no matter what your age. Your family and friends have gathered to honor your life. But what do you leave behind? Beyond the contents of your last will and testament, what part of you remains on earth even after you've passed away?
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Your legacy. It's something you create during your life solely to benefit future generations, something you may never see come to fruition. Just like a farmer who plants a tree knowing he'll never live to taste its fruits, a legacy is a gift you leave behind without expecting anything in return. Think of John F. Kennedy and the space program or Martin Luther King Jr. and civil rights. They died before their legacies were fulfilled, but they will be forever revered for their efforts.
Just like that farmer's sprouting tree, legacies don't happen overnight—and they don't happen by accident. They're deliberately crafted over years of hard work and dedication. But you don't have to give up your worldly possessions and become a Mother Teresa to start building your legacy now. Here's how.
Understand your legacy.
First, you need to really grasp why it's important to leave a legacy in the first place. "The legacy we leave is part of the ongoing foundations of life," says business philosopher and author Jim Rohn. "Those who came before leave us the world we live in. Those who will come after will have only what we leave them. We are stewards of this world, and we have a calling in our lives to leave it better than how we found it, even if it seems like such a small part." Look back on your own life, and you'll see legacy-leavers everywhere, from the founding fathers of our nation to your parents, former teachers and elder family members. All of these people left you with instructions on how to live—for better or for worse. And now it's your turn to decide what kind of legacy you'll leave for posterity.
Choose your legacy.
Legacies come in different shapes and forms, requiring varying levels of effort and commitment. Some choose to leave financial legacies, supporting causes such as funding breast cancer research or a new building at one's alma mater. Other legacies are institutional, like when somebody founds a nonprofit or builds a business that's a positive force in the community. All of these examples have their value and place in society. John C. Maxwell believes in a third, more lasting avenue of legacy. "Too often, leaders put their energy into organizations, buildings, systems or other lifeless objects," says the leadership expert and bestselling author. "But only people live on after we are gone. Everything else is temporary."
Gerontologist and author Ken Dychtwald reached a similar conclusion in a recent survey focusing on elder generations and their baby boomer children. He and colleagues at his company, Age Wave, discovered four "pillars of legacy": values and life lessons, instructions and wishes to be fulfilled, possessions of emotional value, and property and money. When asked which pillar meant the most to them, both groups answered resoundingly: values and life lessons. "There's this enormous craving, this desire for people in their maturity to share what they've learned, to pass on lessons of a lifetime, to teach, to feel that their life experience is being invested, even planted, into the field of tomorrow," Dychtwald says. "There was also a similar response—a natural, innate appetite on the part of younger generations—to receive that."
Focus your legacy.
Granted, conveying the accumulated lessons of a lifetime is easier said than done. In deciding exactly what you want to put out into the world, look inward first. Start by identifying your strengths. The most obvious place to look is your career—but don't just focus on your job title, Dychtwald says. "You are trained to think of your skills and talents as what you do at work," he says in his latest book With Purpose: Going from Success to Significance in Work and Life. "But if you think of them as core strengths instead, you can begin to see how they are more widely applicable. You are not just an administrative assistant; you're someone who gets things done. You're not just a retail manager; you're someone who can spot the strengths in others and suit them to the task."
Talk to your colleagues, friends and family members for their insight. Keep a running list, and see which strengths come up most frequently. Often, others see our gifts more clearly than we do. Also, consider what topics and activities you're passionate about and that you find interesting. "Think about how you spend your time," Dychtwald says. "Most of us tend to be drawn—either directly or indirectly—to the settings, activities and people that allow us to express our interests."
In short, your legacy should be a labor of love—not a chore. Next, use the findings from your introspection to establish a "life sentence." Writer and politician Clare Boothe Luce embraced this idea of "a statement summarizing the goal and purpose of one's life," says Maxwell. His own statement has changed over time—from "I want to be a great pastor" to "I want to be a great communicator"— but he thinks that he's finally settled on a winner. "My life sentence is, 'I want to add value to leaders who will multiply value to others.'"
This statement is important because it "not only sets the direction for your life but it also determines the legacy you will leave," he says. Focus on your life sentence throughout your journey, and use it to keep you on track.
Live your legacy.
Now that you have a plan of action, it's time to implement it. "What must you change in the way you conduct yourself so that you live that legacy?" Maxwell asks. "Your list may include behavioral changes, character development, education, working methods, relationship-building style and so on. Only by changing the way you live will you be able to create the legacy you want to leave." Both Maxwell and Dychtwald compare the act of leaving a legacy to passing a baton. "If you've ever watched a relay race, the most important moment of the race is the passing of the baton," Dychtwald says. "The art of handing off that baton is quite spectacular when it's done well. In our society, we don't put that much credence on sitting at the feet of our elders and allowing them to transfer to us the legacy of their lives. And I think that's a great loss."
So, now that you're in the role of the elder, the baton-passer, who will be the recipient? Who will you invite to sit at your feet? Picture your life—and the people in it—as a succession of increasingly larger rings reaching out from a center point: you. Now think about how you can impart your legacy upon the people of those rings, starting with your family. Both your actions and words leave a legacy behind for your children and younger family members, so make sure that you lead by example as well as by what you say. As they grow older, these younger generations will likely seek your wisdom and want to hear about your life experiences. Share the lessons that have meant the most to you.
For many, the next ring outward is one's primary occupation. Think about whom you could mentor in your work environment and how. Which of your core strengths could benefit others in their pursuit of success? Where do you see unrealized potential, and how can you unleash it?
Many might think that today's cutthroat business environment isn't the place for cultivating such relationships—but Dychtwald disagrees. "The soul of capitalism is, in its heart, enormously generous of spirit," he says. "This idea that business shouldn't solely be about profit-making but contributing to people's lives and trading wisdom, trading positive experiences, has largely been covered over for decades.
"The culture of work has largely become fragmented by people trying to serve their own needs and short-term loyalties. I think there's much legacy that can be accomplished with your work team, with the way people relate to each other, joining forces with the idea of people coming together to do something great."
Next, look even farther outward (perhaps even outside your comfort zone) to how you can benefit strangers through different groups and organizations. New York City lawyer Matthew Weiss does just that. For the past nine years, Weiss has been a member of the nonprofit Entrepreneurs' Organization, mentoring up-and-coming businesspeople and networking with other small-business owners (Weiss's eponymous law firm is the third company he has started).
"I'm always looking to help other people with what they need," he says. "I meet someone and I want to know, 'What are your challenges in your business? What are your challenges in your life?' And I try and put people together to solve those problems."
Weiss says even when he doubts how useful he can be to the 20- and 30-something entrepreneurs whom he mentors, he's always surprised how his advice can make a difference.
"I didn't realize how much value I had to offer them and the clarity I could provide when they're trying to figure out what their issue might be or how to overcome the issue," says the husband and father of three. "Watching their faces light up when I give them what I think is a pretty simple answer...for me, it's really rewarding to watch that 'light bulb' moment occur."
And, after all, isn't that what it's all about—that "light bulb" moment, illuminating the lives of generations to come, helping them navigate the road ahead? If your business needs that "light bulb moment," give us a call. We're here to help! Have a great week unless you choose otherwise. Drago (Follow us on twitter now @AdamAdGroup) PS - We are committed to helping businesses become better marketers. One way we do that is through Content Creation Strategies and video is a big part of that. Having video on your website benefits you in multiple ways - it creates engagement with visitors to your site. It helps your site to show up more frequently when people are doing searches on their mobile devices, and it helps your videos get more views on your YouTube channel which helps your Google rankings. If your business does not have a mobile version of your site and you don't have a YouTube channel set up you need to remedy that ASAP! Drop us a line a line to find out more. Here is our latest video for Kia West -

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Testimonial Of The Week - The Adam Ad Group has helped our company add new business despite being in the middle of a declining market. By using a targeted approach and messaging directly to these targeted markets, they have created a campaign that not only increased our business, but brought in exactly the type of customer that has helped us improve. Drago is always working with us to find and develop new programs and even created a program through Global TV to garner additional exposure. Prior to 2007 the Surrey Golf Club was ranked #4 for rounds played in the Lower Mainland and with the help of the Adam Ad Group we have been #1 for every year since 2007. Hats off to Drago and his team for the great leg up on the competition. (Brian Young - Chief Operating Officer, Surrey & Delta Golf Clubs) We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 93,392 people. To Sign Up For The MMM simply send an email to drago@adamadgroup.com with the word subscribe in the subject line. We are truly grateful and humbled by the positive comments we receive weekly. If you enjoy the MMM please pass it along and let others know about it. To see our newsletter archives Click Here! or copy and paste the following link into your browser http://adamadgroup.com/newsletter-archive/ Please meet some of our fabulous clients or view their commercials at our YouTube Channel: Sherwood Park Dodge - www.sherwoodparkdodge.com Zender Ford - www.ZenderFord.com West Coast Toyota - www.westcoasttoyota.com West Coast Ford - www.westcoastfordlincoln.com 4D LABS - www.4Dlabs.ca Dominion Lending - www.dominionlending.ca Ask Scott - www.AskScott.ca South Centre VW - www.southcentrevw.com South Centre Fine Cars - www.southcentrefinecars.com West Coast Mazda - www.westcoastmazda.com Kia West - www.kiawest.com BC Hyundai Dealers - www.HyundaiCanada.com North Shore Acura - www.NorthShoreAcura.com Ken Evans Ford - www.kenevansford.com Cold-FX - www.Coldfx.com Jim Pattison Toyota - www.jptoyota-surrey.com Spraggs & Company - www.AskTom.ca Jim Pattison Hyundai - www.jpautogroup.com Capital Direct - www.CapitalDirect.ca Jim Pattison Lexus - www.jimpattisonlexus.com Happy Honda - www.HappyHonda.com Watkin Motors - www.WatkinMotors.com Buist Motors - www.Buistmotors.com The King Of Floors - www.KingOfFloors.com Bon Voyage Travel - www.BonVoyageTravel.com Cove Mortgage - www.CoveMortgage.com Mattress Mattress - www.MattressMattress.com Israel Tours - www.Israeltoursforchristians.com Briar Design & Construction - www.Briarrenos.com Spa Utopia - www.SpaUtopia.ca Direct Buy - www.Directbuy.com Crystal Clear Water - www.crystalclearh2o.ca Cummins - www.Cummins.com The Hockey Shop - www.TheHockeyShop.com Prestigious Properties - www.PrestProp.com Ralph's Auto Supply - www.Ralphsauto.com Royal City Jewelers & Loans - www.Rcj.ca Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca SureSlim - www.SureSlim.ca Surrey Golf Club - www.SurreyGolf.com Tell Del - www.TellDel.com Tourism Surrey - www.TourismSurrey.com Just to name a few…
Success Profile
This week's success profile is Craig Shostak and his team at South Centre VW. South Centre VW is steeped in rich history as it originally opened as Pados VW in the 1950's. Craig and his team's entire goal is to be dedicated to providing exceptional service, fair pricing and a relaxed car buying experience that has you telling your friends and family about it. Their commitment to exceeding customer expectations and offering a wide variety of vehicles has led to the decision of operating out of a new location. They have just moved to their brand new location at 11527 29th Street SE. In both sales and service South Centre's exceptional staff are here to deliver for you, that's why they are called "The Power to the People Dealer"

To find out more visit them at www.SouthCentreVW.com Can The Adam Advertising Group help your business, or do you have a success story we should hear about? Contact Drago Adam at drago@AdamAdGroup.com or call 604 937 - 8886 or 866 923 - 6477 Click Here! for our newsletter archive.
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