Dear %%First Name%%,

We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has a community of 95,490 subscribers.

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Special Opportunity - Our partners at The Extraordinary Leader are focusing on Service leadership this month. We invite you to join us for a call with Karen Flavelle - President, CEO of Purdy's Chocolates as we discuss service and leadership with Karen.

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How's Your Focus?

Being an ex-hockey player, I love to read and study stories of athletes who achieved excellence on the field and off. This week we share a great message from Harvey Mackay that reminds us about the power of focus in our lives!

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A reader once sent me an email thanking me for a column I had written on getting outside the box. She told me how she had lost focus for a while, but had turned things around. She encouraged me to write a column on staying focused.

I immediately thought of my varsity golfing days at the University of Minnesota many years ago. Back then The Saint Paul Open was one of the top tournaments on the men’s professional golf circuit. Prior to the tournament, I had a chance to meet Gary Player when he was taking a lesson from our team coach, Les Bolstad. Later that evening I went to dinner with the world’s future No. 1 player when he was still an unknown.

The following day at The Saint Paul Open, I saw Gary after he teed off the first hole and ran up to him to say hi. I wanted to tell him what a great time I had the night before. His steely eyes remained focused on the fairway ahead and he never broke stride. “Harvey, please don’t talk to me. I must concentrate. I will see you when I’m finished.”

I remember how devastated I felt, but I learned a valuable lesson on focus. Many years later, when he was world famous, my wife, Carol Ann, and I ran into Gary and his wife in South Africa. I reintroduced myself and reminded him of what happened on the golf course. Gary’s wife told me, “Don’t feel bad. He doesn’t even talk to me on the golf course.”

That’s the focus that it takes to do your best. If you have the ability to focus fully on the task at hand, and shut out everything else, you can accomplish amazing things.

Arnold Palmer, another golfing legend, recalled a tough lesson he learned about focus in Carol Mann’s book The 19th Hole:

It was the final hole of the 1961 Masters tournament, and I had a one-stroke lead and had just hit a very satisfying tee shot. I felt I was in pretty good shape. As I approached my ball, I saw an old friend standing at the edge of the gallery. He motioned me over, stuck out his hand and said, “Congratulations.” I took his hand and shook it, but as soon as I did, I knew I had lost my focus. On my next two shots, I hit the ball into a sand trap, then put it over the edge of the green. I missed a putt and lost the Masters. You don’t forget a mistake like that; you just learn from it and become determined that you will never do that again. Trust me, your friends will understand!

A response Babe Ruth once gave to a reporter sticks in my mind: “How is it,” the Babe was asked, “that you always come through in the clutch? How is it you can come up to bat in the bottom of the 9th, in a key game with the score tied, with thousands of fans screaming in the stadium, with millions listening on the radio, the entire game on the line and deliver the game winning hit?” His answer, “I don’t know. I just keep my eye on the ball.”

In other words: Focus.

How many times have you heard an athlete talk about focus? It’s a topic I also hear about frequently in business. The most common complaints?

Too many irons in the fire. Too many projects spinning at one time. Too many interruptions. Too many phone calls. Too many emails. Too many things to do. Too little time.

The late Peter Drucker, management consultant and author, observed, “When you have 186 objectives nothing gets done. I always ask, ‘What’s the one thing you want to do?’ In Mexico they call me Senor Una Cosa.” (Translation: Mister One Thing)

Decide what’s most important. Make a list every day or every week and prioritize your activities. Scale back the amount of time you spend on meetings; they can be the biggest time-wasters of all. Learn to delegate, and make sure all members of your team follow through on assigned tasks.

Set aside a specific time of day to return phone calls and emails, and keep distractions to a minimum. In other words, set rules about how others use your time. And if you’re not the boss, work with your supervisor to make sure you agree on priorities.

Stay focused as best you can, and don’t let things happen to you—not when you can make things happen.

Mackay’s Moral: The person who is everywhere is nowhere.

If your business needs some laser beam marketing focus, give us a call. We're here to help!

Have a great week unless you choose otherwise.

Drago

(Follow us on twitter now @AdamAdGroup)



PS - We are committed to helping businesses become better marketers. One way we do that is through Content Creation Strategies and video is a big part of that. Creating video content for your website, YouTube channel and blog are essential  for online marketing success. Here are some great examples from our clients.


Zender Ford 2013 Ford Focus Review -

 



West Coast Toyota - 2013 Sienna Review -





Many of you know that my 13 year old son Caleb has Type 1 Juvenile Diabetes. We are proud of our new program Mybrandit. If you need gifts for your staff or clients, let our MyBrandit program help you. You will also be helping us as a portion of all sales from our MyBrandit program go to support The Juvenile Diabetes Research Foundation! Please click on the banner below to look around.

Testimonial Of The Week - Drago and his team truly desire the best for their clients and they work hard and “smart” to help them achieve their goals. Drago makes promises and keeps them. His core value of partnership has led to many opportunities of mutual benefit for all involved. If you have anything to tell the world, online, traditional or in ways you may not even have thought of, then it’s well worth your while to call them for advice and assistance. You’ll be glad you did!

(Timothy Driedger - General & Brand Manager, Jim Pattison Toyota & Hyundai)



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Please meet some of our fabulous clients or view their commercials at our YouTube Channel:


Erin Mills Mitsubishi - www.ErinMillsMitsubishi.ca
British Columbia Law Institute - www.bcli.org
Sherwood Park Dodge - www.sherwoodparkdodge.com
Zender Ford - www.ZenderFord.com
West Coast Toyota - www.westcoasttoyota.com
West Coast Ford Lincoln - www.westcoastfordlincoln.com
4D LABS - www.4Dlabs.ca
Dominion Lending - www.dominionlending.ca
Ask Scott - www.AskScott.ca
South Centre VW - www.southcentrevw.com
South Centre Fine Cars - www.southcentrefinecars.com
West Coast Mazda - www.westcoastmazda.com
Kia West - www.kiawest.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Ken Evans Ford - www.kenevansford.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com

Just to name a few…

Success Profile

This week's success profile is Awni & Sherri Abu-Ulba and their team and staff at Spa Utopia.

Spa Utopia is an award-winning spa & salon with 3 locations, Langley, North Vancouver and Downtown Vancouver at the Pan Pacific Hotel. Spa Utopia was recently recognized for their excellence in the health and wellness industry by being named one of The Top 50 Spas in Canada for 2012. The 2012 Canadian winners were selected from a pool of more than 500 potential nominations. Criteria for the awards include website creativity, ease in booking appointments, online reservations, gift cards or loyalty programs, innovative spa treatments, unique marketing programs and overall guest satisfaction.

If you are trying to find that perfect gift for the loved ones in your life, The Spa Utopia "Red Envelope Gift Card" will be a gift that is greeted with much appreciation. We speak from firsthand knowledge here as my wife and mother eagerly look in their stockings for "The Red Envelope".

To find out more about all that Spa Utopia has to offer, visit them online at www.SpaUtopia.ca