The Losada Line


Monday Morning Motivator

Quote Of The Week – If you don’t build your dream, someone else will hire you to help them build theirs. (Dhirubhai Ambani)

Word Of The Week – Puissant (pwi-s-nt) : of great force or vigor, strong, powerful
eg : The article was written by one of the nation’s most respected and puissant advocates for the rights of minorities.

Proverb Of The Week – A wicked person earns deceptive wages, but the one who sows righteousness reaps a sure reward. (Proverbs 11 verse 18 The Bible)

The Losada line

This week we share a great message from ex-NHLer and author, Ryan Walter. If you have never heard of the Losada Line you will want understand it and implement into your personal and professional life.

Check Out Our Video Of The Week –  West Coast Mazda – Testimonials Compilation

Do you know the one-thing that can IMPROVE your team, your family and yourself?

Over my many seasons in professional sport, business and training/speaking, I have found that a major common denominator exhibited by extraordinary people and performers is their ability to sustain high levels of positive ENERGY.

I came across one of these people when I was playing for the Montreal Canadiens. This player did not have the most skill with the puck, nor was he the best skater on the team (but then neither was I), but the ENERGY that he brought to our dressing room was incredible. Upbeat and positive, he was full of: “I’m going to do this” and “we’re going to do that” enthusiasm. Because he had a little less talent, I am not sure that this player would have even made our team if not for the positive energy he exhibited. He not only made our team and won the coveted Stanley Cup, he also went on to become an NHL captain.

So, how do you and I play our BEST GAME (on or off the ice) with the talent and skills we possess?

I have been re-reading the must-read book, POSITIVITY. Author Barbara Fredrickson’s research really confirms what I have observed in the professional sport and business worlds, and across our training with companies, associations and teams. It is positive energy that maximizes our personal and cultural opportunity to be our very best. Fredrickson leans heavily on the complementary scientific research of Marcial Losada and John Gottman, two accomplished scientists in two different fields of study.

After years of research, Marcial Losada discovered an incredibly important number that I ask all of my clients to memorize: 2.9013.

2.9013 is the Losada line – the repetition will help you remember it. Cultures flourish or diminish according to their position above or below this invisible line that delineates the ratio of positive to negative emotions (P/N line). If teams generate more than 2.9013 positive feelings, emotions or interactions to 1 negative feeling, emotion or interaction, these teams develop the positive energy needed to feel good about themselves and begin to flourish. A ratio of 5 Positives to every Negative becomes a culture that everyone wants to be part of.

On the other hand, if a team moves below that Losada line of 2.9013 positives to every negative, its culture deteriorates. At 0.73 to 1, the team culture destructs.

Dr. Gottman discovered the same results in the world of marriage research! Gottman claims that he can predict divorce with 90% accuracy by tabulating the P/N ratio of the couple he is observing. According to Dr. Gottman, marriages that fail exhibit a 1.25 negative to 1 positive ratio while the couple is in the midst of a disagreement. Partners in happy, flourishing marriages still manage to utter 5 positives for every negative while in a disagreement, and display a 20 to 1 ratio of positives to negatives when in normal conversation.

Here’s what I love about the book, Positivity, and the philosophy that these amazing researchers are recommending… it works! Over my years on a variety of teams, I can confirm that when our teams had come together, built some positive feeling or emotions and enacted better P/N ratios, we definitely generated higher, sustainable performance.

In Positivity, Barbara Fredrickson delivers an additional astounding piece of information and a very useful tool.

1-She identifies that more than 80% of American adults fall short of Positivity’s 3-to-1 prescription (and the Losada line).

2- Check out the highly relevant tool on her website ( which allows you to test your P/N ratio. We recommend that you start by taking the personal test.

Whether you read Positivity or not (and I am recommending that you do), I encourage you to take the practical step of increasing your P/N interactions to 3 to 1 or higher.

As always, however, the choice to change is… yours!

If your business needs some positive help, give us a call. We’re here to help!

Have a great week unless you choose otherwise.


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Success Profile 

This week’s success profile is two of our clients, West Coast Mazda & West Coast Toyota. (I have deliberately featuring these two clients for the past couple of weeks so that you could see how much their You Tube Channels have been growing, last week they were at 271,000 & 144,000 respectively, look at what they are at this week. This should tell you how important content creation is!)

The reason why we want to recognize Brad Hansen and Randy Saunders and their teams are that they are doing exceptional jobs of marketing. We speak a lot about the importance of “Content Creation Marketing” and being committed to providing great content for your customers.

Brad and Randy have done great jobs at being the faces of their businesses, their You Tube Channels have received over 279,000 views and 147,000 views of their videos respectively in just over a year. The impressive fact about these views are that no one ends up on a car dealers You Tube channel for entertainment sake, customers arrive their because they are producing content that they come across when they are searching for information about vehicles.

Their channels are gaining thousands of new views each week!

To view their channels and their videos click on the links.

West Coast Mazda

West Coast Toyota

Perfect for Staff or Client Gifts

Many of you know that my son Caleb has Type 1 Juvenile Diabetes. We are proud of our partnership with Greystone Promotional Products to offer our clients and subscribers exclusive specials.. If you need gifts for your staff or clients, check out our specials.

You will also be helping us as a portion of all sales will go to support The Juvenile Diabetes Research Foundation! We have been able to donate over $25,000 so far. Thank You for your support and consideration. If you don’t see what you are looking for in the product specials you can call or visit the website and mention our promo code ADG 1013 to receive discounts on other products..

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Check Out Our Testimonials Section!

Please Meet Some Of our Fabulous Clients

Porsche Centre Calgary –
West Coast KIA –

Sundance Mazda –
Windsor Ford –
West Coast Nissan –
The Christian Athlete My Story –
Erin Mills Mitsubishi –
British Columbia Law Institute –
Sherwood Park Dodge –
Zender Ford –
West Coast Toyota –
West Coast Ford Lincoln –
4D LABS – 
Dominion Lending –
Ask Scott –
South Centre VW –

South Centre Fine Cars –
West Coast Mazda –
Kia West –
BC Hyundai Dealers –
North Shore Acura –
Ken Evans Ford – 
Cold-FX –
Jim Pattison Toyota –
Spraggs & Company –
Jim Pattison Hyundai –
Capital Direct –
Jim Pattison Lexus – 
Happy Honda –
Watkin Motors – 
Buist Motors –
The King Of Floors –
Bon Voyage Travel –
Cove Mortgage –
Mattress Mattress –
Israel Tours –
Briar Design & Construction –
Spa Utopia –
Direct Buy –
Crystal Clear Water –
Cummins –
The Hockey Shop –
Prestigious Properties –
Ralph’s Auto Supply –
Royal City Jewelers & Loans –
Sunshine Coast Health Centre –
Sears Carpet & Upholstery Care –
SureSlim –
Surrey Golf Club –
Tell Del –
Tourism Surrey –

Just to name a few…

Can The Adam Advertising Group help your business, or do you have a success story we should hear about?

Contact Drago Adam at
or call 604 937 – 8886 or 866 923 – 6477

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