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Make Decisions Not Goals!
This week we share a powerful message from author and marketing leader, Roy Williams. Roy challenges us to think about our goals as decisions, that subtle shift in mindset can make a huge difference for us personally and professionally!
Check Out Our Video Of The Week - Izotropic Corp - Micro-calcifications, Smaller Cancers, Biopsies & more with Breast CT
Do you have a deep-seated belief, but you’re not sure where it came from?
I have passionately rejected the idea of goalsetting for more than 50 years, but I’ve never understood why I felt so deeply about it until just a moment ago.
Welcome to Sunday morning, November 29, 2020. The word “goal” has a certain wishfulness attached to it.
“Starlight, star bright, first star I see tonight, I wish I may, I wish I might…”
I do not believe in goals.
I believe in responsibilities.
I believe in decisions.
Which of the following is the more effective self-talk?
A: My sales goal this month is $200,000.
B: It is my responsibility to sell $200,000 this month. And I have decided to do it.
Goals do not change behavior. Decisions change behavior. (Yes, a goal can occasionally lead to a decision. When that happens, focus on the decision, not the goal.)
Desire is rooted in the ego. Identity is rooted in the heart.
Goals are produced by desire, what you want. Decisions are produced by identity, who you are.
If your goal changes who you are, then you have made a decision to be a different person. If what you want is more important than who you are, then you are an addict.
Alcoholics Anonymous is in the business of long-term behavior change. I find it interesting that they do not teach their members to focus on the goal of not drinking. They teach them to make a decision not to drink… one day at a time. They emphasize the decision, not the goal.
Goals have attraction.
Decisions have consequences.
A goal aims your mind at a desire. But your mind is easily distracted by desire after desire after desire. When you make a decision, you pull the trigger and ride that bullet. Decisions have consequences.
The Bible has an interesting passage in the second chapter of the book of James: “Suppose a brother or a sister is without clothes and daily food. If you say to them, ‘Go in peace; keep warm and well fed,’ but do nothing about their physical needs, what good is it?
Few things reveal a person’s identity like the tip they leave on a table.
If you leave a specific percentage, you are disciplined.
If your tip is determined by the quality of the service, you are a judge.
If you tip lavishly even when the service is bad, you are an encouragement.
Regardless of which of these people you have been in the past, you are only a decision away from being a different person in the future.
If your business needs a marketing team that gets results and cares about our client’s needs, give us a call. We're here to help!
Have a great day unless you chose otherwise!
Drago
Special Note – We would like to welcome Primary Logistics the Adam Ad Group Family.
Primary Logistics Inc provides real time solutions to the supply chain industry. With over a half a century of transportation experience they are in an excellent position to examine the DNA of your supply chain system and offer solutions that enhance your operations .
They also provide warehousing and distribution coast to coast.
Primary Logistics Inc also provides solutions for international shipping, both air and sea, as well as domestic and international ground transportation throughout North America. They operate warehouses from Halifax to Vancouver which they currently utilize for their customers.
So if your company or business needs logistics or warehousing solutions, give Bruce Tremblay a call at 778 808 – 0701 or visit www.PrimaryLogisticsInc.com
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Ford Canada - www.Ford.ca
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Trotman Auto Group - www.TrotmanAutoGroup.com
Jim Pattison Auto Group - www.JPAutoGroup.com
Izotropic Corporation - www.Izocorp.com
Hecate Cove Lodge – www.HecateCove.ca
Century Lithium - www.Centurylithium.com
Surrey Cedar – www.SurreyCedar.com
Mountain Boy Minerals - www.mtb-metals.com
Brigadier Gold - www.Brigadiergold.ca
Biologic Pharmamedical - www.biologicpharmamedical.com
Entheon Biomedical - www.Entheonbiomedical.com
Naturally Splendid - www.NaturallySplendid.com
Old Mill Cadillac Chevrolet Buick GMC - www.OldmillGM.ca
Eastside GM - www.EastsideGM.ca
Bourgeois Auto Group – www.BourgeoisAutoGroup.com
Comox Valley Dodge – www.ComoxValleyDodge.com
Comox Valley Toyota – www.ComoxValleyToyota.com
Finneron Hyundai - www.FinneronHyundai.com
Dueck GM - www.DueckGM.com
King Of Floors - www.KingOfFloors.com
Tell Del - www.TellDel.com
Spraggs & Company - www.Spraggslaw.ca
Royal City Jewelers & Loans - www.RCJ.ca
Spa Utopia - www.SpaUtopia.ca
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