Dear %%First Name%%,
We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has a community of 87,392 subscribers.
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Mission or Promise?
We have all heard them, read them or even chosen to live by them, mission statements, but do they really mean anything?
This week Jeffrey Gittomer helps us understand if it is a statement or words of hot air?
Can you recite your mission statement?
Come on! You’ve seen it a hundred times, maybe a thousand times. It’s some drivel about being number one, exceeding expectations, and building shareholder value that contains other nonsensical words that mean nothing to anyone except the marketing people who dreamed it up one afternoon.
I often wonder if there is anyone actually in charge of implementing the mission statement. I think you could find such a person over at Disney World heading up the “Fantasyland” department.
REALITY: Why is your mission statement always put in terms of you, rather than what you might do for others?
As a customer, or potential customer, I don’t really care about you unless you can do something of perceived value for me.
Which brings me to my prime question of the day, maybe of the decade: Is it a mission or a promise? And in the end, which is more powerful?
Several years ago I created a list of customer promises for my seminar company, my book publishing company, and my online training company. The promises revolved around what would be done in favor of our customers. I would ask each of my employees to apply the promises in their daily interactions with customers.
And all of the sudden, I didn’t need a mission statement because the promises, when enacted, automatically created achievement, memorability, WOW!, and loyalty.
Jeffrey Gitomer, Buy Gitomer, and TrainOne, customer promises and commitments:
■We will be friendly.
■We will be professional.
■We will provide the highest quality products.
■We will provide the highest quality training.
■We will do what we promise.
■We will keep you informed as we progress.
■We will keep our technology state-of-the-art.
■We will think long term in all our endeavors.
■We will be an expert resource for you.
■We will provide prompt service.
■We will maintain great attitudes toward service.
■We will earn your loyalty with quality and value.
■We will use creativity to differentiate and dominate.
■We will customize and personalize all enterprise training.
■We will increase your sales.
■We will cultivate relationships by paying attention to individual needs and interests.
■We will take as much pride in your business as you do.
■We will maintain our dedication to lifelong learning.
■We will recover memorably when an error occurs.
■We will respond in a heartbeat or faster.
■We will serve with a smile.
■We will serve memorably – service is an opportunity and a priority, not a job function.
■We will make providing you the best service our top priority.
■We will treat all customers the same – LIKE GOLD.
■We will collaborate with you every step of the way.
■We will become an expert in your business to grow your business, and ours.
■We will be your BEST partner.
■We will not just lead by example – we will set a standard.
■We will always go the “Extra Mile.”
■We will kiss ass.
■We will practice what I preach.
One of the nicest compliments I receive is a single sentence: You walk your talk. That’s the reaction of customers when they receive what we promise. We don’t tell them what the promises are. No one says, “We are going to be friendly.” Everyone is just genuinely friendly.
It’s taken me years to finally decide that these promises should be made public. The main reason I’m doing it is that service around the world is rapidly declining.
BIG PICTURE: All of these promises and commitments favor the customer, our relationship with them, and what actions we have to take in order to EARN their business, repeat business, loyalty, referrals, and testimonials.
NOTE: None of these promises and commitments are “missions.” They’re all “actions.” They are all about what outcome the customer needs and is hoping for. In other words, what does the customer want AFTER we take an action or they buy a product?
If your mission statement is all about you, get rid of it. Take this list of promises and commitments and revise them to suit your business, your employees, and especially your customers. When you do, everyone will have a mission – not just the marketing department.
Have a great week unless you choose otherwise.
Drago
(Follow us on twitter now @AdamAdGroup)
PS - We are very big on "Content Creation" marketing and strategies for our clients. Here is the latest example from one of our clients, West Coast Mazda. Click Here
Here is another example from Sherwood Park Dodge Click Here!
For our friends in the car industry - The days of being able to just write a cheque to an Automotive SEO company , (or your website vendor), to get you ranked will soon end.
Don't bring a knife to a gun fight. Click Here for the Full Story
PPS - It's been sometime in the making but we have finally finished and launched our new website. Check it out by Clicking Here or copy and paste the following link into your browser http://www.adamadgroup.com
Special Note : Many of you know that my 12 year old son has Type 1 Juvenile Diabetes. We are extremely excited about our newly designed & revised program called MyBrandit.
(Check out our latest promotional offerings, perfect for client or staff gifts!)
This system offers our customers and subscribers, great selection, pricing and quality on all promotional products and merchandise. The products are hand selected as proven winners and the best part for us is that we will be able to donate a portion of all sales to the Juvenile Diabetes Research Foundation.
Please Click on the banner below to have a look around and let us know what you think!
Testimonial Of The Week - “I met Drago Adam in the summer of 2008 and feel like I have known him for 10 years. We have done work together, he has always been there for us with marketing support, we have spent time socially and he has become a wonderful friend. Drago is a man of integrity. In a world where trust is a rare commodity it is comforting to find a business man like Drago. I would highly recommend Drago and his company. He is innovative, bright, and a great listener and his Monday Morning Motivator is a great way to start the week!” (Kevin MacDonald)
We also wanted to say Thank You for allowing us to meet with you every Monday Morning. The MMM has experienced incredible growth with a subscriber base of 87,392 people.
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To see our newsletter archives Click Here! or copy and paste the following link into your browser http://adamadgroup.com/newsletter-archive/
Please meet some of our fabulous clients or view their commercials at our YouTube Channel:
4D LABS - www.4Dlabs.ca
Dominion Lending - www.dominionlending.ca
Sherwood Park Dodge - www.Sherwoodparkdodge.com
Ask Scott - www.AskScott.ca
West Coast Mazda - www.westcoastmazda.ca
South Centre Fine Cars - www.southcentrefinecars.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Ken Evans Ford - www.kenevansford.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com
Just to name a few…
Success Profile
This week's success profile is Melanie Alsager and the staff at Sunshine Coast Health Center.
Sunshine Coast Health Center officially opened on the 15th of March, 2004, as a 16-bed drug and alcohol rehabilitation facility designed exclusively for men. Original ownership saw the need for privately-funded addiction rehabilitation and had the land, buildings and experience in residential group care to make it possible. The first two years were difficult but, over time, referring health professionals and the general public took notice of the benefits of an intimate, male-only facility that offered an extended stay (longer than 28 days) in an exceptional setting.
Today SCHC is a leader in the industry with their Non 12 Step Approach.
If you have a loved one or family member who is need of help call them toll free 24 hrs for a free consultation at 1 866 487 - 9010 or visit them online www.Sunshinecoasthealthcentre.ca
Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
Contact Drago Adam at drago@AdamAdGroup.com
or call 604 937 - 8886 or 866 923 - 6477
Click Here! for our newsletter archive.
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