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We hope you've been enjoying your Monday Morning Motivator. If you've received this issue for the first time - welcome aboard! It only takes a couple of minutes to start your week off right with the MMM! Be encouraged by the success or great ideas of others in your business community. The MMM has a community of 94,998 subscribers.

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The Seven Habits Revisited

We have read The Seven Habits of Highly Effective People by Stephen Covey on many occasions and find it useful to revisit the principals in Stephen's book. This week we revisit those seven habits to spot check ourselves to make sure we are doing all we can to be effective in all areas of our lives.   

I see seven unique human endowments or capabilities associated with The Seven Habits of Highly Effective People. One way to revisit The Seven Habits of Highly Effective People is to identify the unique human capability or endowment associated with each habit.

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The primary human endowments are 1) self-awareness or self-knowledge; 2) imagination and conscience; and 3) volition or will power. And the secondary endowments are 4) an abundance mentality; 5) courage and consideration; and 6) creativity. The seventh endowment is self-renewal. These are all unique human endowments; animals don't possess any of them. But, they are all on a continuum of low to high levels.

Associated with Habit 1:
 
Be Proactive is the endowment of self-knowledge or self-awareness, an ability to choose your response (response-ability). At the low end of the continuum are the ineffective people who transfer responsibility by blaming themselves or others or their environment anything or anybody "out there" so that they are not responsible for results. At the upper end of the continuum toward increasing effectiveness is self-awareness: "I know my tendencies; I know the scripts or programs that are in me; but I am not those scripts. I can rewrite my scripts." You are aware that you are the creative force of your life. You are not the victim of conditions or conditioning. You can choose your response to any situation, to any person. So on the continuum; you go from being a victim to self-determining creative power through self-awareness of the power to choose your response to any condition or conditioning.

Associated with Habit 2:

Begin With the End In Mind is the endowment of imagination and conscience. If you are the programmer, write the program. Decide what you're going to do with the time, talent, and tools you have to work with: "Within my small circle of influence, I'm going to decide." At the low end of the continuum is the sense of futility about goals, purposes, and improvement efforts. After all, if you are totally a victim, if you are a product of what has happened to you, then what can you realistically do about anything? So you wander through life hoping things will turn out well, that the environment may be positive, so you can have your daily bread and maybe some positive fruits. At the other end is a sense of hope and purpose: "I have created the future in my mind. I can see it, and I can imagine what it will be like." Only people have the capability to imagine a new course of action and pursue it conscientiously.

Associated with Habit 3:

Put First Things First is the endowment of willpower. At the low end of the continuum is the ineffective, flaky life of floating and coasting, avoiding responsibility and taking the easy way out, exercising little initiative or willpower. And at the top end is a highly disciplined life that focuses heavily on the highly important but not necessarily urgent activities of life. It's a life of leverage and influence. On the continuum, you go from being driven by crises and having can't and won't power to being focused on the important but not necessarily urgent matters of your life and having the will power to realize them.

The exercise of primary human endowments empowers you to use the secondary endowments more effectively. We will now move from Primary to Secondary Endowments.

Associated with Habit 4:

Think Win-Win is the endowment of an abundance mentality. Why? Because your security comes from principles. Everything is seen through principles. When your wife makes a mistake, you're not accusatory. Why? Your security does not come from your wife living up to your expectations. Your security comes from within yourself. You're principle-centered. As people become increasingly principle-centered, they love to share recognition and power. Why? It's not a limited pie. It's an ever-enlarging pie. The basic paradigm and assumption about limited resources is flawed. The great capabilities of people are hardly even tapped. The abundance mentality produces more profit, power, and recognition for everybody. On the continuum, you go from a scarcity to an abundance mentality through feelings of intrinsic self-worth and a benevolent desire for mutual benefit.

Associated with Habit 5:

Seek First to Understand, Then to Be Understood is the endowment of courage balanced with consideration. Does it take courage and consideration to not be understood first? Think about it. Think about the problems you face. You tend to think, "You need to understand me, but you don't understand. I understand you, but you don't understand me. So let me tell you my story first, and then you can say what you want." And the other person says, "Okay, I'll try to understand." But the whole time they're "listening," they're preparing their reply. They are just pretending to listen, selective listening. When you show your home movies or tell some chapter of you autobiography "let me tell you my experience" the other person is tuned out unless he feels understood.

But what happens when you truly listen to another person? The whole relationship is transformed: "Someone started listening to me and they seemed to savor my words. They didn't agree or disagree, they just were listening and I felt as if they were seeing how I saw the world. And in that process, I found myself listening to myself. I started to feel a worth in myself."

The root cause of almost all people problems is the basic communication problem people do not listen with empathy. They listen from within their autobiography. They lack the skill and attitude of empathy. They need approval; they lack courage. The ability to listen first requires restraint, respect, and reverence. And the ability to make yourself understood requires courage and consideration. On the continuum, you go from fight and flight instincts to mature two-way communication where courage is balanced with consideration.

Associated with Habit 6:

Synergize is the endowment of creativity, the creation of something. How? By yourself? No, through two respectful minds communicating, producing solutions that are far better than what either originally proposed. Most negotiation is positional bargaining and results, at best, in compromise. But when you get into synergistic communication, you leave position. You understand basic underlying needs and interests and find solutions to satisfy them both. You get people thinking. And if you get the spirit of teamwork, you start to build a very powerful bond, an emotional bank account, and people are willing to subordinate their immediate wants for long-term relationships. With courage and consideration, communicate openly with each other and try to create win-win solutions. On the continuum, you go from defensive communication to compromise transactions to synergistic and creative alternatives and transformations.

Associated with Habit 7:

Sharpen the Saw is the unique endowment of continuous improvement or self-renewal to overcome entropy. If you don't constantly improve and renew yourself, you'll fall into entropy, closed systems and styles. At one end of the continuum is entropy (everything breaks down), and the other end is continuous improvement, innovation, and refinement. On the continuum, you go from a condition of entropy to a condition of continuous renewal, improvement, innovation, and refinement.

Our hope in revisiting the Seven Habits is that you will use the seven unique human endowments associated with them to bless and benefit the lives of many other people.

Have a great week unless you choose otherwise.

Drago

(Follow us on twitter now @AdamAdGroup)



PS - We are committed to helping businesses become better marketers. One way we do that is through Content Creation Strategies and video is a big part of that. Creating video content for your website, YouTube channel and blog are essential  for online marketing success. Here are some great examples from our clients.

West Coast Toyota - 2013 Sienna Review -






Zender Ford - 2013 Ford Focus Review -

Testimonial Of The Week - Drago and his team truly desire the best for their clients and they work hard and “smart” to help them achieve their goals. Drago makes promises and keeps them. His core value of partnership has led to many opportunities of mutual benefit for all involved. If you have anything to tell the world, online, traditional or in ways you may not even have thought of, then it’s well worth your while to call them for advice and assistance. You’ll be glad you did!

(Timothy Driedger - General & Brand Manager, Jim Pattison Toyota & Hyundai)



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Please meet some of our fabulous clients or view their commercials at our YouTube Channel:


Erin Mills Mitsubishi - www.ErinMillsMitsubishi.ca
British Columbia Law Institute - www.bcli.org
Sherwood Park Dodge - www.sherwoodparkdodge.com
Zender Ford - www.ZenderFord.com
West Coast Toyota - www.westcoasttoyota.com
West Coast Ford Lincoln - www.westcoastfordlincoln.com
4D LABS - www.4Dlabs.ca
Dominion Lending - www.dominionlending.ca
Ask Scott - www.AskScott.ca
South Centre VW - www.southcentrevw.com
South Centre Fine Cars - www.southcentrefinecars.com
West Coast Mazda - www.westcoastmazda.com
Kia West - www.kiawest.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Ken Evans Ford - www.kenevansford.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com

Just to name a few…

Success Profile

This week's success profile is The West Coast Auto Group.

The West Coast Auto Group is steeped in rich history as West Coast Motors was first incorporated in May of 1953.

Today the West Coast Auto Group has 6 Brands under its umbrella, Ford, Lincoln, Mazda, Toyota, Nissan and Kia. Being so rich in history, it's easy to see why their business has been built on referral and repeat customers and their dealerships are consistently rated among the top dealerships in Western Canada for customer satisfaction and retention.

Employing over 200 people makes them one of the largest employers in Pitt Meadows and Maple Ridge. They are deeply committed to their staff and community, supporting and funding many charities and sports programs.  

Their working relationship between all five brands ensures a greater exchange of ideas and knowledge which translates into a better car buying experience for the customer!

So if you are in the market for a Ford/Lincoln, Mazda, Toyota, Nissan and Kia, give them a call and discover what all their customers have come to know, that they won't be out serviced or undersold!