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Think Different - A Look Back at Steve Jobs
Last week we shared a message about Legacy Thinking. This week we take a look at a life and reflect back on a man who has definitely left us with a lasting legacy, Steve Jobs.
Steve Jobs was an American icon and one of the greatest entrepreneurs in history. His accomplishments as the founder and CEO of Apple and Pixar are unmatched in modern times.
Check Out our latest video for South Centre VW in Calgary
What made Jobs so successful were his unique talents and his powerful self-image. He truly believed he was special. Ironically, that same quality may have been the reason why he refused potentially life-saving surgery for pancreatic cancer, something he later regretted, according to biographer Walter Isaacson. That's what makes the legacy of Steve Jobs so inspiring, and yet so endearing. In his life we see greatness, but also frailty. In his speeches we find both power and humility. This was a man who did what few have done. He actually did make a dent in the universe. But, after all, he was just a man.
For the record, I'm no Apple fan-boy. I own its products because they make it easier for me to work and enjoy life. So on the first anniversary of his passing, it only seemed fitting to share some inspirational life lessons I've come to learn from Steve Jobs. Not surprisingly, they're as simple, genuine and iconic as the man and the products he created.
Follow your passion
One of the most inspirational speeches I've heard in my entire life was the Stanford University commencement address Jobs delivered in 2005, where he encouraged future entrepreneurs and leaders to trust their instincts and find their own true path in life: "You have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle."
Think different
Only a true marketer like Jobs could somehow manage to find two words that described his philosophy on life. Those words -- think different -- became the mantra, as well as the company's advertising slogan, that drove Apple to develop breakthrough products that would dominate their markets. As Jobs said, "Your time is limited, so don't waste it living someone else's life. Don't let the noise of others' opinions drown out your own inner voice."
Inspire others to do great things
By all accounts, Jobs was hands-on to the point of micromanaging. But in the end, he built an extraordinarily talented management team and organization that are fully capable of carrying on without him. While so much of Apple's success is attributed directly to Jobs, the book "Organizing Genius" by Warren Bennis reveals a relatively unexplored talent of the iconic chief executive -- his ability to inspire others to achieve great things. Jobs told the first Macintosh design team that they were there to "make a dent in the universe." And they did.
You have nothing to lose
Being diagnosed with pancreatic cancer changed Jobs. Facing his own mortality seemed to have made him more fearless, more willing to take risks. It became a powerful driving force behind the development of Apple's most groundbreaking products, the iPhone and iPad. As Jobs said in 2005, "Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose."
Success is built on innovation, not invention
As Malcolm Gladwell correctly points out in "Creation Myth: Xerox PARC, Apple and the Truth About Innovation," innovators may not be the guys who come up with ideas, but rather the guys who turn ideas into products people can use. Steve Jobs didn't invent the computer mouse or graphical user interface, but when he saw them demonstrated at Xerox PARC in 1979 I'm sure his mind was racing with practical applications. Likewise, MP3 players, smartphones and tablet computers were around long before Apple introduced the iPod, iPhone and iPad.
You see, innovators don't see different things -- they see things differently. Steve Jobs certainly did. He was the ultimate focus group of one, a guy with a unique talent to perceive what people wanted before they even knew it themselves. He made technology fit the application, not the other way around.
Never lose faith
Perhaps the most inspiring story from that Stanford University speech was about the devastating loss of being ousted from the company he co-founded in 1985 and his subsequent redemption. "I didn't see it then," Jobs said, "but it turned out that getting fired from Apple was the best thing that could have ever happened to me." After that, Jobs founded NeXT and Pixar, met the love of his life, and ultimately returned to Apple. "I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith."
Do what has to be done
When Steve Jobs returned to Apple in 1997, the company was nearly bankrupt. So Jobs made a deal with his archrival, Bill Gates. He stood on stage and announced that Microsoft would invest $150 million in Apple and continue to support its Office suite of products for the Mac. Aside from getting fired from the company he founded, that had to be about the hardest thing that Jobs had ever done. It had to be a humbling experience. But it had to be done, so he did it. And that day marked the beginning of the greatest turnaround in corporate history.
If your business needs to think and market differently, give us a call. We're here to help!
Have a great week unless you choose otherwise.
Drago
(Follow us on twitter now @AdamAdGroup)
PS - We are committed to helping businesses become better marketers. One way we do that is through Content Creation Strategies and video is a big part of that. Having video on your website benefits you in multiple ways - it creates engagement with visitors to your site. It helps your site to show up more frequently when people are doing searches on their mobile devices, and it helps your videos get more views on your YouTube channel which helps your Google rankings. If your business does not have a mobile version of your site and you don't have a YouTube channel set up you need to remedy that ASAP! Drop us a line a line to find out more.
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Testimonial Of The Week - The Adam Ad Group has helped our company add new business despite being in the middle of a declining market. By using a targeted approach and messaging directly to these targeted markets, they have created a campaign that not only increased our business, but brought in exactly the type of customer that has helped us improve. Drago is always working with us to find and develop new programs and even created a program through Global TV to garner additional exposure. Prior to 2007 the Surrey Golf Club was ranked #4 for rounds played in the Lower Mainland and with the help of the Adam Ad Group we have been #1 for every year since 2007. Hats off to Drago and his team for the great leg up on the competition.
(Brian Young - Chief Operating Officer, Surrey & Delta Golf Clubs)
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Please meet some of our fabulous clients or view their commercials at our YouTube Channel:
Sherwood Park Dodge - www.sherwoodparkdodge.com
Zender Ford - www.ZenderFord.com
West Coast Toyota - www.westcoasttoyota.com
West Coast Ford - www.westcoastfordlincoln.com
4D LABS - www.4Dlabs.ca
Dominion Lending - www.dominionlending.ca
Ask Scott - www.AskScott.ca
South Centre VW - www.southcentrevw.com
South Centre Fine Cars - www.southcentrefinecars.com
West Coast Mazda - www.westcoastmazda.com
Kia West - www.kiawest.com
BC Hyundai Dealers - www.HyundaiCanada.com
North Shore Acura - www.NorthShoreAcura.com
Ken Evans Ford - www.kenevansford.com
Cold-FX - www.Coldfx.com
Jim Pattison Toyota - www.jptoyota-surrey.com
Spraggs & Company - www.AskTom.ca
Jim Pattison Hyundai - www.jpautogroup.com
Capital Direct - www.CapitalDirect.ca
Jim Pattison Lexus - www.jimpattisonlexus.com
Happy Honda - www.HappyHonda.com
Watkin Motors - www.WatkinMotors.com
Buist Motors - www.Buistmotors.com
The King Of Floors - www.KingOfFloors.com
Bon Voyage Travel - www.BonVoyageTravel.com
Cove Mortgage - www.CoveMortgage.com
Mattress Mattress - www.MattressMattress.com
Israel Tours - www.Israeltoursforchristians.com
Briar Design & Construction - www.Briarrenos.com
Spa Utopia - www.SpaUtopia.ca
Direct Buy - www.Directbuy.com
Crystal Clear Water - www.crystalclearh2o.ca
Cummins - www.Cummins.com
The Hockey Shop - www.TheHockeyShop.com
Prestigious Properties - www.PrestProp.com
Ralph's Auto Supply - www.Ralphsauto.com
Royal City Jewelers & Loans - www.Rcj.ca
Sunshine Coast Health Centre - www.Sunshinecoasthealthcentre.ca
Sears Carpet & Upholstery Care - www.Searscarpetcleaning.ca
SureSlim - www.SureSlim.ca
Surrey Golf Club - www.SurreyGolf.com
Tell Del - www.TellDel.com
Tourism Surrey - www.TourismSurrey.com
Just to name a few…
Success Profile
This week's success profile is Craig Shostak and his team at South Centre VW.
South Centre VW is steeped in rich history as it originally opened as Pados VW in the 1950's. Craig and his team's entire goal is to be dedicated to providing exceptional service, fair pricing and a relaxed car buying experience that has you telling your friends and family about it.
Their commitment to exceeding customer expectations and offering a wide variety of vehicles has led to the decision of operating out of a new location. They have just moved to their brand new location at 11527 29th Street SE.
In both sales and service South Centre's exceptional staff are here to deliver for you, that's why they are called "The Power to the People Dealer"
To find out more visit them at www.SouthCentreVW.com
Can The Adam Advertising Group help your business, or do you have a success story we should hear about?
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