Sherwood Dodge

Sherwood Park Dodge in Edmonton, Alberta succeeds in one of the most competitive auto markets in Canada. We needed to come up with a way for the dealership to stand out amongst all the competitors in their marketplace. The solution was to make the Dealer Principal, Scott Held, the face of the dealership. In a market where all the other competitors are using price and item strategies, Sherwood Park Dodge really stood out with Scott’s message: “We are new and we will work hard for your business”. The results continue to be hugely successful. In a period of three years Sherwood Park Dodge has become one of Canada’s Largest Dodge dealers.